Tuesday, January 31, 2012

Online Marketing Blog Gets Hit with DOS

Source: http://toprank.blogspot.com/2007/02/online-marketing-blog-gets-hit-with.html

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The Ultimate Guide to Link Building

Probably one of the most popular questions asked(aside from the PR mob) is “How do I build links?” – Not only is this a very good question but without knowing the answer you will get nowhere in Google. Link building is practiced in many different ways and what you may call link building will be [...]

Source: http://www.1stsearchenginerankings.com/the-ultimate-guide-to-link-building.html

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TopRank Featured in Star Tribune

Source: http://toprank.blogspot.com/2007/04/toprank-featured-in-star-tribune.html

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Wealthy Marketers Live for the Auto-Responder Posted By : Robert Shiloh

The operation and effectivenss of an auto-repsonder. Why implementing an auto-responder into a business website is necessary for success.

Source: http://www.articlesphere.com/Article/Wealthy-Marketers-Live-for-the-Auto-Responder/108468

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Around The Search Engines Jan 02

Source: http://allaboutadsense.blogspot.com/2008/01/around-search-engines-jan-02.php

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Monday, January 30, 2012

Social Bookmarking Strategies at SES New York

Source: http://toprank.blogspot.com/2007/04/social-bookmarking-strategies-at-ses.html

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Search engines unite

It's World War Spam
Come across this on PC Pro News this morning, Search engines unite to fight spam, Google, Yahoo & MSN have joined forces to "attempt" to fight spam.

The type of spam we are talking about is the type you find on most forums, blogs and guestbooks. The search engines as well as a few big blogger sites such as Blogger.com are showing a united front (there is always a first time) and will now recognise the following code in the HTML of a link.
< href="http://www.spam.co.uk" rel="nofollow"> My Great Website < /a>

Note the rel="nofollow", this will instruct the search bots to ignore the link without ignoring the rest of the links/content on the page (unlike the META tag nofollow). Meaning no PR will be passed and the anchor text will not be parsed creating a link of no value to the person spamming.

This has got to be good news for any forum/blog owners out there that have a spam problem and may help to stop the pesky spammers. This is all well and good but you have got to ask if this alone will prevent what seems to be the unpreventable. How will any would be spammer know that many of the links they are generating are of no value and lets face it "most" spammers are using spam techniques because of their ignorance/arrogance to the web community and a small number of the remainder are quite simply some of the most savvy webmasters online who don't mind breaking a few eggs!

If the last statement is true which I believe it is, most spammers won't even no that such tactics are being used while the less ignorant others will simply look at the source code to determine if the target site is worth spamming and if not move on to the next. The real clever spammers will not be affected, it?s the old catch up game that the search engines are playing and unfortunately the seasoned spammers are not one or two but several steps ahead the game. With spammers creating large networks of sites that are built purely to be used for harvesting large quantities of links that point to the spammer?s main site.

The World War Spam Front Line

Surely this is where the front line of the World War Spam should be focused, fighting the spammers who are clogging up the search engines main arteries with spam blood cells which block the good types of blood cells trying to reach their rightful destination. You see for nearly every genuine website you visit there is several spam sites with the sole intention of making a certain site more visible by pointing tons of relevant links at it. The worst part is that it?s not difficult to create your own network of spam sites for link harvesting and the only personal cost involved is your time. With more and more networks being created everyday and the complex cross linking structures some of the stealthier ones use, its hard to see how the problem can be combated affectively without the chance of harming genuine sites.

Stealth Networks

I wrote an article some time ago about creating website networks for link harvesting and tactics people are using to protect the network from being discovered and penalised by search engines. The basic element being used is to include not only links to the network in a strategic fashion to eliminate the chances of the entire network being discovered but to include links to other sites outside of the network that are considered to be quality sites and other relevant sites. So as these types of networks get harder to discover, how are the search engines going to eliminate them.

It?s Linking All Gone Wrong

When Google introduced link analysis for first time it worked and the theory was sound, basing their algorithm on a type of voting system where each web page has a vote and the strength of the vote is determined by the number and strength of votes cast to that page. The system worked and a highly relevant search engine was the result but unfortunately as people worked out how the system worked they also discovered it was easy to influence. As Google became the number one provider of search results holding the largest share of internet traffic, webmasters needed to rank well on Google or lie at the bottom of the SERP?s with little to no traffic. In affect, Google became a victim of its own success, creating the most relevant search engine to date but one that was probably easier to influence it results than the rest. The situation we are in now was simply inevitable.

The idea would have been great and worked well to this day if wasn?t for the fact that people will always try to out wit search engines to their own advantage. The whole ethos of link analysis was based on the concept that if a webmaster reads something they like or believe is relevant to their site on another site they will link to it, which fundamentally is how linking should be conducted but due to link analysis, links have now become a commodity. You have probably seen sites that sell links for ranking purposes and some of these services (not all) are in control of these types of large networks and will simply add your links in exchange for cash. Put simply, if you want your site to succeed and bring new customers from search engines you need links and it?s only the competitiveness of the market sector you compete in that determines the amount of unnatural links required (and �) to be placed high on the results pages.

Summary

My personal view is link analysis is killing the internet and needs to be changed; we need another way of determining the relevance of a site for the search query made. The search engines need to tackle the problem at its source rather than focusing on the symptom. Until a new type of algorithm is created that doesn?t rely on links, links will be exploited creating link spam instead of being something that benefits the internet as a whole.
There is Still Some Hope

The fact that some of the search engines have opened channels of communication and have begun to look at tackling the massive problem of spam is good but its going to be a hard job and I believe that the solution to the problem is located a lot closer to home than they imagine. As the relevance of search results largly determine a search engines market share and spam is lowering that relevance, I think it is safe to say that an all mighty war has begun.
Welcome to 2005 and welcome to World War Spam.

Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/31u2jJBy-Vw/search-engines-unite.html

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SEO - HTML TAGS - BODY TEXT

Source: http://engine-optimization-search.blogspot.com/2005/03/seo-html-tags-body-text.html

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About Auto Responders Posted By : Jo Mark

A good auto responder is at the heart of almost every thriving Internet business.

Source: http://www.articlesphere.com/Article/About-Auto-Responders/108673

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Vote for SEO Blog

Source: http://toprank.blogspot.com/2007/01/vote-for-seo-blog.html

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Google reveals their search volume data? FINALLY!

Seemingly out of thin air Google has decided to reveal their search volume data to the public. I don’t know about you but I am very excited about this. No more guessing or using highly inaccurate tools such as overture yahoo keyword tool. Over and over I hear common, everyday people say “Google it!” and [...]

Source: http://www.1stsearchenginerankings.com/google-reveals-their-search-volume-data-finally.html

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Sunday, January 29, 2012

Learn How An Email Marketing Autoresponder Can Help You Build Your Business Posted By : Lynne and Chad Eribourne

Ok, so let's talk about an email marketing autoresponder. First of all, what's the most common piece of advice you hear from other marketers? The money is in the list, right? (Well, it's actually more in the relationship with that list, but that's a topic for another discussion. Anyway, as an online marketer you will need to have an email marketing autoresponder to stay in touch with your list. Remember, generating leads represents a substantial investment of time, money or both so the last thing you want to do is loose them. Don't do all that hard work and then just let them disappear forever!

Source: http://www.articlesphere.com/Article/Learn-How-An-Email-Marketing-Autoresponder-Can-Help-You-Build-Your-Business/240162

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Google Pagerank - Passing PR

Source: http://engine-optimization-search.blogspot.com/2006/01/google-pagerank-passing-pr.html

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SE's Indexing Race

When MSN first launched its brand spanking new search engine many couldn?t believe how fast it was a crawling the web, indexing new pages far faster than any other search engine. I was seeing new pages being added to sites and 12 hours later; there they were in the MSN index. Pretty phenomenal most would say.

Not long after this many people started noticing a slow down in MSN Bot activity. So I thought it may be nice to conduct a quick little test to see who is winning the indexing race. A couple of days ago the Company who I work for started adding links to a site that is nearly completed in order to get the new site indexed. The site is a double glazing website and was not known to search engines before. So even though its not highly scientific as you can get lucky with these things and could add a link to the Double Glazing Company just as a Bot is making a visit but I thought it would fun anyway.

The Double Glazing Company search engine indexing race

So it goes like this, the race is to see what search engine out of Google, Yahoo and MSN manage to find and index the entire Double Glazing Company website. Which ever search engine fully indexes the site is deemed as the winner (sorry no prizes).

The results so far

Well so far after two days of having various links pointed at the Double Glazing Company, Google has managed to find and index one page and MSN has managed to find and index two pages. Google has only indexed the Double Glazing Company?s index page while MSN has indexed both the index page and the DIY Conservatory page. Unfortunately Yahoo! has not indexed anything(no surprise there), but this blog is quite popular with Yahoo and may well give the push it looks like its needs.
<21-03-2005> Latest Results
We Have a Winner


Since the last post, Google has dropped the Double Glazing Company from it's index. Then today it indexed every single page of the site. So we clearly have a winner and it's not MSN who has still only indexed the same two pages as above. When MSN first launched it was indexing the web at an incedible rate. It would seem that MSN Bot has eaten a hell of a lot of pages which has caused it to become an overweight Bot resulting in slow movement.


Yahoo! has still not even indexed one page so is clearly in last place but second place is still open. Will Yahoo! manage to out pace MSN to the post or will MSN complete the job it started last week.



More results coming as when and when they happen.

Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/4J9nIU247ZQ/ses-indexing-race.html

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Happy New Year

Happy new year, it has been a while since my last post on SEO Forum Watch and have been away back in Devon seeing the family (how nice it feels to get back to work and away from the complications of family life). My Christmas holiday was the perfect mixture of relaxation from a very busy year that has seen some huge changes in terms of work and personal projects and seeing old friends who I no longer am able to socialise with due to moving to Manchester for work. I hope all of you have had just as good a Christmas as my self.

Well its 2005 and I can?t help but wonder what the year is going to bring. I am willing to put money on Google losing a large chunk of their users to MSN and Yahoo after seeing the results of Google?s search engine deteriorate and MSN and Yahoo?s go from strength to strength. This will bring a big change to a large number of webmasters currently focusing purely on Google in terms of SEO. My advice to you early in this year is to start focusing more on Yahoo and MSN (it?s what I have been doing for the last couple of months), hey the trend has already started, have you?

OK enough slating of Google so now it is time to say thanks to Google who left SEO Forum Watch a nice little PR 4 in its stocking, so I will be adding a new resource directory in the next few weeks if any of you would like to exchange links, just leave a comment on this post and I will get back to you.

So a few posts back I was still pondering on the direction SEO Forum Watch was heading in and decided to go down the ?just offering the facts route? but after further thought I fail to see how I really could, I?m strong minded individual with strong thoughts on a wide variety of subjects so I guess that I will have to offer my opinions and just hope you like them.

Just thought I would welcome in the new year with this post and will have to get back to the main reson this blog is here and actually report on some threads. So until then, enjoy the new year and happy SEOing

Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/Q1bZ076hdQs/happy-new-year.html

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Domain Names & Website Hosting

Purchasing a domain name and finding good hosting is a must for anyone going online. Choosing where to purchase your domain and hosting is critical. I thought I would help by suggesting a great place to purchase cheap domain names and website hosting. The Lycos shop is very cheap and provides a great service, there is nothing worse than speaking to new clients who have requested me to conduct SEO only to find out the Company who they purchased their domain name from has registered it to themselves will not hand it over. It still amazes me how often this happens and lets face they have got you by the short and curlys, after already investing in advertising, business cards, brochures etc. most people can't afford to start their website all over again with a new domain.

Owning your domain name is very important and using a credible service that gives you full control is a must. This why I thought I would make this post and let you know where I personaly think is the best place to go to register your domain name and purchase hosting. The Company I work for can provide the same service but selling a .co.uk domain at �1.99 for 12 months is something we cannot beat. So unless you don't mind paying a couple of quid more to support a UK Domain Registry Company, visit the Lycos shop

Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/btPVpt14nbw/domain-names-website-hosting.html

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Saturday, January 28, 2012

About Auto Responders Posted By : Jo Mark

A good auto responder is at the heart of almost every thriving Internet business.

Source: http://www.articlesphere.com/Article/About-Auto-Responders/108673

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Dave Pasternack SEO Predictions in 2005

Source: http://toprank.blogspot.com/2007/01/dave-pasternack-seo-predictions-in.html

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Meta Tags - Do They Matter Anymore?

Source: http://engine-optimization-search.blogspot.com/2006/02/meta-tags-do-they-matter-anymore.html

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New RSS Feed URL

Source: http://toprank.blogspot.com/2007/05/new-rss-feed-url.html

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How to Use Free Autoresponders Posted By : James Smi

If you've looked at the prices of autoresponders that are available online, you may have decided to search for and use a free autoresponder for your marketing needs. Using free autoresponders is acceptable in certain situations, and in the world of Internet marketing, any autoresponder is better than not using an autoresponder at all!

Source: http://www.articlesphere.com/Article/How-to-Use-Free-Autoresponders/198300

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Friday, January 27, 2012

Aweber Review, Is Aweber The Best Email Autoresponder Service Posted By : Dwayne Pyle

One thing that I realized since becoming an entrepreneur,that there is one marketing tool that is vital to having any success online.That marketing tool is an auto responder.I get prospects and team members all the time asking how do you make money while you sleep? A big part of that is having an email autoresponder.

Source: http://www.articlesphere.com/Article/Aweber-Review--Is-Aweber-The-Best-Email-Autoresponder-Service/209119

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SEO Forum Watch - 2005 - 2006

Well it?s coming to that time of the year again, where we say good bye to the old and welcome the new. Lots of us will be looking at what was achieved in 2005 and looking at what can be achieved in 2006. The New Year is always exciting in the search industry, with people rounding up the year and predicting what?s going to be hot, where things are heading etc.

Anyone who visits SEO Forum Watch regularly would of noticed it has been put on the back burner but I refuse to end the blog there and know it will come into its own come 2006. When I get time and the opportunity is right, the SEO Forum Watch will be moving to a WordPress blog and most probably be changing its focus slightly.

2005 was an interesting year for the SEO community, with the new MSN search probably being one of the biggest stories. And then towards the end of the year Google?s Jagger update hit us in three parts but rumours of Google engineers not being happy with the update is probably the bigger story there.

It looks like the Jagger update has tried to rebalance the importance of natural linking by devaluing reciprocal links and adding more emphasis to TrustRank (authority sites). However looking at Google?s results does leave one feeling like they have taken a bit of nose dive, even if the sites I?m conducting SEO on have benefited from the update!

As I said above the new MSN search in my opinion is the biggest story of 2005. MSN was previously using Yahoo as their search provider and is still using Yahoo Search Marketing (formerly Overture) to provide their sponsored results. MSN will be launching their own pay per click advertising service in 2006, replacing Yahoo?s and giving them an all important foothold on the SEM market. No doubt an advertising network will quickly follow for web publishers to be paid for displaying their ads (think Google adsense but with a MSN logo).

Well this has been my first round up post but no doubt I will post at least one more (time permitting). If you do for some reason forget not to come back, have a great Christmas and all the best for the New Year. Have a drink for me and raise your glass to getting even more traffic in 2006.

James Anderson

Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/750H4zHHloU/seo-forum-watch-2005-2006.html

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10 Misconceptions Debunked

Clearing up 10 Misconceptions: 10.�The Great Wall of China is visible from Space 9.�Cracking your knuckles gives you arthritis 8.�People only use 10% of their brains 7.�Eskimos have 100s of words for snow 6.�You need 8 glasses of water a day 5.�Tap water is bad and bottled water is good. 4.�Gum takes 7 years to [...]

Source: http://www.bspcn.com/2012/01/24/10-misconceptions-debunked/

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The Importance of Tracking Autoresponder Responses Posted By : James Smi

As an Internet marketer, it is vitally important to know how well your advertising campaigns are doing. Advertising campaigns cost a lot of time and money, and campaigns that are not doing well need to either be changed or scraped. When using autoresponders for purposes of Internet marketing, you will be able to tell how well your autoresponder messages are doing by using response tracking.

Source: http://www.articlesphere.com/Article/The-Importance-of-Tracking-Autoresponder-Responses/198288

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Keywords or Key Words

Source: http://engine-optimization-search.blogspot.com/2005/03/keywords-or-key-words.html

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OMB Search Marketing Roundup 010507

Source: http://toprank.blogspot.com/2007/01/omb-search-marketing-roundup-010507.html

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Thursday, January 26, 2012

AWeber - Why AWeber is the Number One Pick for Internet Marketers Posted By : Ted Hunsaker

I have written a review about the AWeber autoresponder in this article. Read this article to find out why you should use an AWeber autoresponder and how it can help you to become a top producer in the online marketing industry.

Source: http://www.articlesphere.com/Article/AWeber---Why-AWeber-is-the-Number-One-Pick-for-Internet-Marketers/194467

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AWeber - Why AWeber is the Number One Pick for Internet Marketers Posted By : Ted Hunsaker

I have written a review about the AWeber autoresponder in this article. Read this article to find out why you should use an AWeber autoresponder and how it can help you to become a top producer in the online marketing industry.

Source: http://www.articlesphere.com/Article/AWeber---Why-AWeber-is-the-Number-One-Pick-for-Internet-Marketers/194467

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Search Engine Optimization

Source: http://engine-optimization-search.blogspot.com/2005/03/search-engine-optimization.html

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Autoresponders - Your Most Important Marketing Tool Posted By : Jeremy Gislason

Autoresponders let you build and maintain an email list. Traditionally, autoresponders were known as a method of sending emails from your email program while you are away from the computer. An autoresponder allows you to collect and send emails to mailing lists. This is a very powerful way of retaining your website visitors and building a profitable relationship with them.

Source: http://www.articlesphere.com/Article/Autoresponders---Your-Most-Important-Marketing-Tool/157132

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2009 Search Marketing Guide from Marketing Sherpa

Source: http://toprank.blogspot.com/2008/07/2009-search-marketing-guide-from.html

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Wednesday, January 25, 2012

Do I HAVE to Make an Autoresponder Series? Posted By : Glinda McDuffie

Are your e-mails being delivered? Discover the most trusted Autoresponder on the 'net, for consistently and accurately keeping your company in the forefront of your consumers minds.

Source: http://www.articlesphere.com/Article/Do-I-HAVE-to-Make-an-Autoresponder-Series-/138746

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Domain Registration & SEO

It?s been a long time since my last post, too much work and not enough time. Anyway, a short while ago the SEO forums were a blaze with the latest patent release from Google. The patent included loads of different techniques a search engine could use to determine relevancy and I say could because it would be very difficult to use all of the items covered in the patent. My own thoughts on the patent are many items have been included to dilute the true gems.

One part that really caught my eye was using domain registration information as part of a search engines algorithm. I remember several months ago reading a news story that Google had become a domain registrar and many were presuming domain registration would be one of Google?s many new adventures. This gossip was stopped as quickly as it started with Google announcing no domain registration service was on the cards. So why become a domain registrar?

Length of Domain Registration, logical ranking criteria

Well as mentioned above part of the patent focused on using domain information to determine the reliability of a website. In short, if a domain has only been registered for one year it may be more volatile than a domain that?s been registered for ten years. If you?re serious about your online venture, it makes sense to register your domain for a longer period of time. Google could use this fact as part of their ranking criteria and I suspect they have been doing so for some time.

So if you haven?t already done so, I would recommend contacting your domain registration Company to register your domain for at least five years. It may not affect your rankings at all, but on the other hand it may give you just enough of a boost to push some of those keywords onto the front pages. With domain registration costing as less as it does nowadays, it may turn out to be the most cost effective ranking boost you?ve ever paid out for.

If it doesn?t produce any results, no harm done and you may have just saved yourself a couple bucks on next year?s budget :)

Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/HiKKiuvfByw/domain-registration-seo.html

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Happy Holidays and Merry Christmas

Source: http://allaboutadsense.blogspot.com/2007/12/happy-holidays-and-merry-christmas.php

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Do I HAVE to Make an Autoresponder Series? Posted By : Glinda McDuffie

Are your e-mails being delivered? Discover the most trusted Autoresponder on the 'net, for consistently and accurately keeping your company in the forefront of your consumers minds.

Source: http://www.articlesphere.com/Article/Do-I-HAVE-to-Make-an-Autoresponder-Series-/138746

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SEO - HTML TAGS - H1

Source: http://engine-optimization-search.blogspot.com/2005/03/seo-html-tags-h1.html

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Tuesday, January 24, 2012

Domain Registration & SEO

It?s been a long time since my last post, too much work and not enough time. Anyway, a short while ago the SEO forums were a blaze with the latest patent release from Google. The patent included loads of different techniques a search engine could use to determine relevancy and I say could because it would be very difficult to use all of the items covered in the patent. My own thoughts on the patent are many items have been included to dilute the true gems.

One part that really caught my eye was using domain registration information as part of a search engines algorithm. I remember several months ago reading a news story that Google had become a domain registrar and many were presuming domain registration would be one of Google?s many new adventures. This gossip was stopped as quickly as it started with Google announcing no domain registration service was on the cards. So why become a domain registrar?

Length of Domain Registration, logical ranking criteria

Well as mentioned above part of the patent focused on using domain information to determine the reliability of a website. In short, if a domain has only been registered for one year it may be more volatile than a domain that?s been registered for ten years. If you?re serious about your online venture, it makes sense to register your domain for a longer period of time. Google could use this fact as part of their ranking criteria and I suspect they have been doing so for some time.

So if you haven?t already done so, I would recommend contacting your domain registration Company to register your domain for at least five years. It may not affect your rankings at all, but on the other hand it may give you just enough of a boost to push some of those keywords onto the front pages. With domain registration costing as less as it does nowadays, it may turn out to be the most cost effective ranking boost you?ve ever paid out for.

If it doesn?t produce any results, no harm done and you may have just saved yourself a couple bucks on next year?s budget :)

Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/HiKKiuvfByw/domain-registration-seo.html

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How to Use Free Autoresponders Posted By : James Smi

If you've looked at the prices of autoresponders that are available online, you may have decided to search for and use a free autoresponder for your marketing needs. Using free autoresponders is acceptable in certain situations, and in the world of Internet marketing, any autoresponder is better than not using an autoresponder at all!

Source: http://www.articlesphere.com/Article/How-to-Use-Free-Autoresponders/198300

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Affiliate Seo 101

How many of you make a living off Affiliate commissions? Now, how many of you are trying to make a living off Affiliates but have been unsuccessful? If this were a public seminar I would imagine the latter question would bring the hands of nearly the entire room high into the air. You likely have [...]

Source: http://www.1stsearchenginerankings.com/affiliate-seo-101.html

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The SEO Snowball Effect

SEO can seem like a long hard slog with little to no reward at times. Your mind often racing, constantly thinking about keyword phrases, H1 tags and links as you lay in bed trying to catch a few winks. Six months down the line your SEO efforts are nowhere to be seen, not even a trace, except in the redness of what used to be the whites of your eyes. But what if, it didn?t have to be this way. What if, there was a method of seeing results sooner rather than later.

I still remember when I first set out on my path of SEO enlightenment, vividly. If I knew some of things I know now, it would have been a completely different journey and a much shorter one to arrive at the place I?m at now (slightly further up a never ending path). The sleepless nights as my brain churned through the new chunks of information learnt that day. The eureka moments when you learn the most simplistic of things like anchor text and emphasising keywords with bold tags. Learning how to perform keyword research was one of the most enjoyable and undervalued aspects of SEO. And did I mention the sleepless nights.

Anyway enough reminiscing and back to topic of this article. The SEO snowball effect is a simple an analogy. Remember those cartoons where a character would role down a snow covered hill, gathering more snow and increasing in size until they crashed into something like a tree. Well that is the SEO snowball effect, minus the crash at the end (hopefully).

You see, if you drew a chart that measured the effort put into SEO and the traffic it produces, you get something very much similar to that snowball. At first the effort you put in yields very little traffic if any at all. But putting the same amount of effort in again results in slightly more traffic, until further along the chart, the same amount of effort yields a much greater output of traffic.

The problem with this is the time it can take to see the first initial traffic from your efforts. Many webmasters will give up because of this, while others carry on but only see little reward in the first year or so. However, there is a way of optimising the initial stages of this snowball and it all comes down to keyword selection.

In brief, many webmasters focus on keywords they believe are worth the effort in terms of traffic and rightly so. After all what?s the point of chasing keywords that no one uses or only have a very small number of impressions? So we go after the big boys, the keywords with lots and lots of traffic. But this contributes to the snowball effect because the effort required to obtain a top hundred ranking can be a lot on keywords with higher traffic levels. While the traffic gained from being listed in position 67 will be insignificant. So may be there is a reason to gun for those keywords with fewer impressions?

If you conduct you keyword research intelligently you should be able to find quite a few keyword phrases with small amounts of traffic but more importantly, phrases that contain your main keywords. By optimising these phrases you are contributing to the SEO of your main keywords, simply because the main keyword is part of phrase. These lesser phrases in terms of traffic are much easier to reach traffic generating results and therefore can be done much quicker. Once you?re happy with the rankings of that phrase, simply move onto the next until all small traffic phrases are optimised. In a lot of cases the combined traffic from sub-primary keyword phrases can be more than the primary keyword it self, not to mention more targeted.

When all sub-primary phrases are optimised, the chances are your site will rank well for the primary keyword with little to work left at all to get the top spot. The best thing is you have targeted the best keywords but received highly targeted traffic earlier in the campaign. Turning the snowball effect from an annoying symptom into a competitive advantage.



Article by James Anderson, an SEO Consultant at Podium Solutions, a web design and internet marketing company based Manchester, UK.

�2005 James Anderson. Author bio box, links and copyright notice must be included in all reproductions of this article.

Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/lq74I-aB7ac/seo-snowball-effect.html

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Keywords or Key Words

Source: http://engine-optimization-search.blogspot.com/2005/03/keywords-or-key-words.html

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TopRank Weekly Roundup

Source: http://toprank.blogspot.com/2007/01/toprank-weekly-roundup.html

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Monday, January 23, 2012

The Cons of Changing URLs

Source: http://toprank.blogspot.com/2007/01/cons-of-changing-urls.html

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Around The Search Engines

Source: http://allaboutadsense.blogspot.com/2007/12/around-search-engines.php

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Web Developers: Help Me Help You

Source: http://toprank.blogspot.com/2007/04/web-developers-help-me-help-you.html

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Open Directory Project (DMOZ)

Open Directory Project (DMOZ) is considered to offer a website very strong listings in terms of the value added to your SERP?s. In more recent times the directory has come under some strong criticism from webmasters who cannot or have not got listed after a few years waiting for a review. Another aspect that has seen a heavily negative attention is the public forum where amongst other things you can query an editor about your submission status (if you?re up for a belittling experience with undertones of condemnation).

ODP Bad Press

The problems that webmasters have been reporting with getting sites listed are as diverse as the directory it self. The general consensus is that no matter how good your site is or how long you wait for a review/listing, you receive nothing. Looking through the directory it is clear that some categories could do with some much needed updating. I can fully understand why some webmasters find this so annoying, knowing that their site would be a worthy addition to a category that is mainly comprised of outdated websites that didn?t survive the dot com boom or worse still contain no websites at all. Some people have even gone further to say that the catorgory they submitted too has not been updated since they submitted two years ago yet when they do some digging they found out the editor is one of their competitors that has added several sites owned by themselves purely to create a network of highly graded backlinks pointing to their main site that just so happens to be number one in Google. Of course I could not say how true the later is but one thing for sure is if you?re going to have something policed by humans, some humans can be and will be corrupt.

The second part that has really got webmasters backs up is the submission status forum where you can ask for a status update after waiting a month and then again after waiting six months. The replies webmasters are receiving from some editors are causing offence. Personally I would not use the public forum and think it was a mistake that the ODP are regretting as well; taking time to reply to threads that could have been better spent reviewing more sites and updating old cats.

The Value of Being Listed

Being listed in the ODP gives you a very strong link from the directory it self and because of the way it relies on human editors search engines consider a link from ODP very highly and are less likely to scrutinise it. The ODP also has its data used by a high umber of other directories the most famous being the Google Directory, so being included in the ODP will get you in loads of directories. Also the way that link analysis works is not only does Google look at the link going to your site but looks at the links going to the links that go to the link pointing at your site. Often the link you have in ODP will have quite a good link chain that adds even more relevance. Simply put being listed can dramatically effect your rankings.

Getting Your Website Listed

Even though a lot of webmasters are reporting difficulty getting into ODP there are ways to increase your chances.

1. Website Content

First of all make sure your site is full of unique content, one of the most common ways of being rejected is having duplicate content or content of little value. Don?t submit a website if it is full of affiliate adverts.

2. Submit To The Right Category

Make sure you submit to the right category. If you submit your website to the wrong category an editor will move it to what they think is the best place where it will join the back of the queue. The editor may not take the time required to find the best cat and therefore your site could end up in a never ending cycle of being resubmitted (in theory).

3. Submit To The Regional Category as well as the main

You can submit your site into the main and regional categories. Often it is much easier to get listed in a regional section and I have personally seen websites listed in as little as two weeks. Once you?re listed in the regional section you can use the status request forum to check your submission status mentioning that you have excepted into the regional section. Make sure you submit to the right regional section that your offices are physically based in.

4. Do not submit your website more than once

I don?t know whether this is just scare mongering but I have heard on several occasions that by submitting your site again can cause your website to be placed to the back of the queue.

5. Follow the guidelines

When writing your title always opt for the name of your site, in other words don?t add your keywords. When writing your description never use promotional language and superlatives, describe your website from a third perspective view. Read all the guidelines.

Conclusion

It is well worth getting listed in the ODP but it is not worth dedicating your entire existence on being listed. Submit your site in the best fashion possible and if it gets in great but if it does not don?t worry. There are hundreds if not thousands of other directories out there that will benefit your website so after submitting to the ODP find and submit to as many as possible.

The amount of time it will take to get your website listed will vary depending on each category. The site I work for (Podium Solutions) was listed in the Salford Web Design section just three weeks after it was submitted and has taken over a year to get listed into the main category for search engine optimisation. One of our website is still waiting to get listed but while waiting it has reached a PR 4 just by submitting to other directories.

Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/0tz854TYr4w/open-directory-project-dmoz.html

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Around The Search Engines Jan 08 2008

Source: http://allaboutadsense.blogspot.com/2008/01/around-search-engines-jan-08-2008.php

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Sunday, January 22, 2012

Search Engine Optimization

Source: http://engine-optimization-search.blogspot.com/2005/03/search-engine-optimization.html

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Autoresponders - Your Most Important Marketing Tool Posted By : Jeremy Gislason

Autoresponders let you build and maintain an email list. Traditionally, autoresponders were known as a method of sending emails from your email program while you are away from the computer. An autoresponder allows you to collect and send emails to mailing lists. This is a very powerful way of retaining your website visitors and building a profitable relationship with them.

Source: http://www.articlesphere.com/Article/Autoresponders---Your-Most-Important-Marketing-Tool/157132

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7 Steps to Seo Success: A Beginners Guide

Those of you who know me well probably are aware that I enjoy chess. It is a game of strategy, it is a game where you must think for yourself and also speculate what your opponent will do and how the game will end. Some people have this idea that chess is a gift, that [...]

Source: http://www.1stsearchenginerankings.com/7-steps-seo-success-beginners-guide.html

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Relevant Link Exchange Forum

Conducting Search Engine Optimisation for Web Design

Search engine optimisation is something we all want to perform on our web sites and as many will know link exchanges can help a site gain link popularity. At Webmaster-Talk.com - Relevant Link Exchange Forum you can post your requests for other users to exchange links with you. Exchanging links in this way is much simpler and quicker than the standard way of sending out hundreds of emails to would be link partners.

Webmaster-Talk is a fast growing forum with a large user base with a large number of web design focused sites using the forum, so if your in the web design market sector looking for links I can think of no better place to start.

Web design is a very competitive industry and reaching a high position in the SERP's will be an up hill struggle for any new sites starting a search engine optimisation campaign. My personal view on how best to conduct search engine optimisation for a new web design site is to target local phrases first and then to move on to bigger and harder phrases after a good position has been reached. Conducting search engine optimisation for the term "Manchester web design" will be much easier than the term "web design". By optimising "Manchester web design" you will also be optimising the phrase "web design" because it is included, but your stand a much better chance of generating targeted traffic early in the search engine optimisation campaign.

Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/RQBf2c3boVk/relevant-link-exchange-forum.html

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2009 Search Marketing Guide from Marketing Sherpa

Source: http://toprank.blogspot.com/2008/07/2009-search-marketing-guide-from.html

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Saturday, January 21, 2012

SEO Forum Watch - 2005 - 2006

Well it?s coming to that time of the year again, where we say good bye to the old and welcome the new. Lots of us will be looking at what was achieved in 2005 and looking at what can be achieved in 2006. The New Year is always exciting in the search industry, with people rounding up the year and predicting what?s going to be hot, where things are heading etc.

Anyone who visits SEO Forum Watch regularly would of noticed it has been put on the back burner but I refuse to end the blog there and know it will come into its own come 2006. When I get time and the opportunity is right, the SEO Forum Watch will be moving to a WordPress blog and most probably be changing its focus slightly.

2005 was an interesting year for the SEO community, with the new MSN search probably being one of the biggest stories. And then towards the end of the year Google?s Jagger update hit us in three parts but rumours of Google engineers not being happy with the update is probably the bigger story there.

It looks like the Jagger update has tried to rebalance the importance of natural linking by devaluing reciprocal links and adding more emphasis to TrustRank (authority sites). However looking at Google?s results does leave one feeling like they have taken a bit of nose dive, even if the sites I?m conducting SEO on have benefited from the update!

As I said above the new MSN search in my opinion is the biggest story of 2005. MSN was previously using Yahoo as their search provider and is still using Yahoo Search Marketing (formerly Overture) to provide their sponsored results. MSN will be launching their own pay per click advertising service in 2006, replacing Yahoo?s and giving them an all important foothold on the SEM market. No doubt an advertising network will quickly follow for web publishers to be paid for displaying their ads (think Google adsense but with a MSN logo).

Well this has been my first round up post but no doubt I will post at least one more (time permitting). If you do for some reason forget not to come back, have a great Christmas and all the best for the New Year. Have a drink for me and raise your glass to getting even more traffic in 2006.

James Anderson

Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/750H4zHHloU/seo-forum-watch-2005-2006.html

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Google Ignores my Forum Blog

Come across this thread today and just had to include it. The Forum Zone - Google Ignores my Forum Blog is a thread by ForumJunkie who runs a blog called A Forum Blog, was having problems with the indexing of the blog. I don't want to say any more than that because it will spoil the outcome of the thread but it is worth a read to see how even some of the more experienced Webmaster out there can over complicate SEO.

Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/4ptze4ATVTI/google-ignores-my-forum-blog.html

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Link Building Tips - Blast From the Past

Source: http://toprank.blogspot.com/2008/03/link-building-tips-blast-from-past.html

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Learn How An Email Marketing Autoresponder Can Help You Build Your Business Posted By : Lynne and Chad Eribourne

Ok, so let's talk about an email marketing autoresponder. First of all, what's the most common piece of advice you hear from other marketers? The money is in the list, right? (Well, it's actually more in the relationship with that list, but that's a topic for another discussion. Anyway, as an online marketer you will need to have an email marketing autoresponder to stay in touch with your list. Remember, generating leads represents a substantial investment of time, money or both so the last thing you want to do is loose them. Don't do all that hard work and then just let them disappear forever!

Source: http://www.articlesphere.com/Article/Learn-How-An-Email-Marketing-Autoresponder-Can-Help-You-Build-Your-Business/240162

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Backlinks

Source: http://engine-optimization-search.blogspot.com/2006/02/backlinks.html

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OMB Search Marketing Roundup 123006

Source: http://toprank.blogspot.com/2006/12/omb-search-marketing-roundup-123006.html

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Friday, January 20, 2012

Backlink Analyzer

Source: http://engine-optimization-search.blogspot.com/2006/04/backlink-analyzer.html

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Best SEO Blog of 2006 Award

Source: http://toprank.blogspot.com/2007/01/best-seo-blog-of-2006-award.html

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7 Steps to Seo Success: A Beginners Guide

Those of you who know me well probably are aware that I enjoy chess. It is a game of strategy, it is a game where you must think for yourself and also speculate what your opponent will do and how the game will end. Some people have this idea that chess is a gift, that [...]

Source: http://www.1stsearchenginerankings.com/7-steps-seo-success-beginners-guide.html

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SEO Tools & Tactics

Source: http://toprank.blogspot.com/2007/02/seo-tools-tactics.html

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Around The Search Engines Jan 09 2008

Source: http://allaboutadsense.blogspot.com/2008/01/around-search-engines-jan-09-2008.php

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Thursday, January 19, 2012

SEO Minneapolis

Source: http://toprank.blogspot.com/2008/03/seo-minneapolis.html

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SEO - HTML TAGS - BODY TEXT

Source: http://engine-optimization-search.blogspot.com/2005/03/seo-html-tags-body-text.html

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SEO Forum Watch - 2005 - 2006

Well it?s coming to that time of the year again, where we say good bye to the old and welcome the new. Lots of us will be looking at what was achieved in 2005 and looking at what can be achieved in 2006. The New Year is always exciting in the search industry, with people rounding up the year and predicting what?s going to be hot, where things are heading etc.

Anyone who visits SEO Forum Watch regularly would of noticed it has been put on the back burner but I refuse to end the blog there and know it will come into its own come 2006. When I get time and the opportunity is right, the SEO Forum Watch will be moving to a WordPress blog and most probably be changing its focus slightly.

2005 was an interesting year for the SEO community, with the new MSN search probably being one of the biggest stories. And then towards the end of the year Google?s Jagger update hit us in three parts but rumours of Google engineers not being happy with the update is probably the bigger story there.

It looks like the Jagger update has tried to rebalance the importance of natural linking by devaluing reciprocal links and adding more emphasis to TrustRank (authority sites). However looking at Google?s results does leave one feeling like they have taken a bit of nose dive, even if the sites I?m conducting SEO on have benefited from the update!

As I said above the new MSN search in my opinion is the biggest story of 2005. MSN was previously using Yahoo as their search provider and is still using Yahoo Search Marketing (formerly Overture) to provide their sponsored results. MSN will be launching their own pay per click advertising service in 2006, replacing Yahoo?s and giving them an all important foothold on the SEM market. No doubt an advertising network will quickly follow for web publishers to be paid for displaying their ads (think Google adsense but with a MSN logo).

Well this has been my first round up post but no doubt I will post at least one more (time permitting). If you do for some reason forget not to come back, have a great Christmas and all the best for the New Year. Have a drink for me and raise your glass to getting even more traffic in 2006.

James Anderson

Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/750H4zHHloU/seo-forum-watch-2005-2006.html

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New RSS Feed URL

Source: http://toprank.blogspot.com/2007/05/new-rss-feed-url.html

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What's the Word on Page Rank?

Source: http://toprank.blogspot.com/2007/01/whats-word-on-page-rank.html

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Wednesday, January 18, 2012

Five Things an Autoresponder Series Can Do For Your Business Posted By : Jennifer Williamson

What's the advantage of using an autoresponder program to deliver regular messages to your customers? Here are five things an autoresponder series can do for you.

Source: http://www.articlesphere.com/Article/Five-Things-an-Autoresponder-Series-Can-Do-For-Your-Business/139853

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Google Adsense Just Made A Terrible Mistake

Source: http://allaboutadsense.blogspot.com/2008/01/google-adsense-just-made-terrible.php

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Vote for SEO Blog

Source: http://toprank.blogspot.com/2007/01/vote-for-seo-blog.html

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Happy Holidays and Merry Christmas

Source: http://allaboutadsense.blogspot.com/2007/12/happy-holidays-and-merry-christmas.php

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Google Ignores my Forum Blog

Come across this thread today and just had to include it. The Forum Zone - Google Ignores my Forum Blog is a thread by ForumJunkie who runs a blog called A Forum Blog, was having problems with the indexing of the blog. I don't want to say any more than that because it will spoil the outcome of the thread but it is worth a read to see how even some of the more experienced Webmaster out there can over complicate SEO.

Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/4ptze4ATVTI/google-ignores-my-forum-blog.html

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OMB Search Marketing Roundup 123006

Source: http://toprank.blogspot.com/2006/12/omb-search-marketing-roundup-123006.html

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Tuesday, January 17, 2012

Aweber Review, Is Aweber The Best Email Autoresponder Service Posted By : Dwayne Pyle

One thing that I realized since becoming an entrepreneur,that there is one marketing tool that is vital to having any success online.That marketing tool is an auto responder.I get prospects and team members all the time asking how do you make money while you sleep? A big part of that is having an email autoresponder.

Source: http://www.articlesphere.com/Article/Aweber-Review--Is-Aweber-The-Best-Email-Autoresponder-Service/209119

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TopRank Featured in Star Tribune

Source: http://toprank.blogspot.com/2007/04/toprank-featured-in-star-tribune.html

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New Beta Interactive Google Adsense Unit

Source: http://allaboutadsense.blogspot.com/2007/12/new-beta-interactive-google-adsense.php

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SEO - HTML TAGS - H1

Source: http://engine-optimization-search.blogspot.com/2005/03/seo-html-tags-h1.html

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SEO - The Coveted DMOZ.ORG LINK

Source: http://engine-optimization-search.blogspot.com/2006/02/seo-coveted-dmozorg-link.html

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Monday, January 16, 2012

Open Directory Project (DMOZ)

Open Directory Project (DMOZ) is considered to offer a website very strong listings in terms of the value added to your SERP?s. In more recent times the directory has come under some strong criticism from webmasters who cannot or have not got listed after a few years waiting for a review. Another aspect that has seen a heavily negative attention is the public forum where amongst other things you can query an editor about your submission status (if you?re up for a belittling experience with undertones of condemnation).

ODP Bad Press

The problems that webmasters have been reporting with getting sites listed are as diverse as the directory it self. The general consensus is that no matter how good your site is or how long you wait for a review/listing, you receive nothing. Looking through the directory it is clear that some categories could do with some much needed updating. I can fully understand why some webmasters find this so annoying, knowing that their site would be a worthy addition to a category that is mainly comprised of outdated websites that didn?t survive the dot com boom or worse still contain no websites at all. Some people have even gone further to say that the catorgory they submitted too has not been updated since they submitted two years ago yet when they do some digging they found out the editor is one of their competitors that has added several sites owned by themselves purely to create a network of highly graded backlinks pointing to their main site that just so happens to be number one in Google. Of course I could not say how true the later is but one thing for sure is if you?re going to have something policed by humans, some humans can be and will be corrupt.

The second part that has really got webmasters backs up is the submission status forum where you can ask for a status update after waiting a month and then again after waiting six months. The replies webmasters are receiving from some editors are causing offence. Personally I would not use the public forum and think it was a mistake that the ODP are regretting as well; taking time to reply to threads that could have been better spent reviewing more sites and updating old cats.

The Value of Being Listed

Being listed in the ODP gives you a very strong link from the directory it self and because of the way it relies on human editors search engines consider a link from ODP very highly and are less likely to scrutinise it. The ODP also has its data used by a high umber of other directories the most famous being the Google Directory, so being included in the ODP will get you in loads of directories. Also the way that link analysis works is not only does Google look at the link going to your site but looks at the links going to the links that go to the link pointing at your site. Often the link you have in ODP will have quite a good link chain that adds even more relevance. Simply put being listed can dramatically effect your rankings.

Getting Your Website Listed

Even though a lot of webmasters are reporting difficulty getting into ODP there are ways to increase your chances.

1. Website Content

First of all make sure your site is full of unique content, one of the most common ways of being rejected is having duplicate content or content of little value. Don?t submit a website if it is full of affiliate adverts.

2. Submit To The Right Category

Make sure you submit to the right category. If you submit your website to the wrong category an editor will move it to what they think is the best place where it will join the back of the queue. The editor may not take the time required to find the best cat and therefore your site could end up in a never ending cycle of being resubmitted (in theory).

3. Submit To The Regional Category as well as the main

You can submit your site into the main and regional categories. Often it is much easier to get listed in a regional section and I have personally seen websites listed in as little as two weeks. Once you?re listed in the regional section you can use the status request forum to check your submission status mentioning that you have excepted into the regional section. Make sure you submit to the right regional section that your offices are physically based in.

4. Do not submit your website more than once

I don?t know whether this is just scare mongering but I have heard on several occasions that by submitting your site again can cause your website to be placed to the back of the queue.

5. Follow the guidelines

When writing your title always opt for the name of your site, in other words don?t add your keywords. When writing your description never use promotional language and superlatives, describe your website from a third perspective view. Read all the guidelines.

Conclusion

It is well worth getting listed in the ODP but it is not worth dedicating your entire existence on being listed. Submit your site in the best fashion possible and if it gets in great but if it does not don?t worry. There are hundreds if not thousands of other directories out there that will benefit your website so after submitting to the ODP find and submit to as many as possible.

The amount of time it will take to get your website listed will vary depending on each category. The site I work for (Podium Solutions) was listed in the Salford Web Design section just three weeks after it was submitted and has taken over a year to get listed into the main category for search engine optimisation. One of our website is still waiting to get listed but while waiting it has reached a PR 4 just by submitting to other directories.

Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/0tz854TYr4w/open-directory-project-dmoz.html

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