Source: http://engine-optimization-search.blogspot.com/2005/03/php-search-engine-optimization.html
how to make money online internet marketing information learn internet marketing make money form home
Saturday, March 31, 2012
Affiliate Seo 101
How many of you make a living off Affiliate commissions? Now, how many of you are trying to make a living off Affiliates but have been unsuccessful? If this were a public seminar I would imagine the latter question would bring the hands of nearly the entire room high into the air. You likely have [...]
Source: http://www.1stsearchenginerankings.com/affiliate-seo-101.html
work from home work from you computer email marketing search engine marketing
Phantom Traffic and the Overture Keyword Assistant Tool
SEM campaigns involve detailed keyword research that?s critical to the overall success of the marketing campaign. Many companies use the Overture Keyword Assistant Tool to conduct this research. But would they base a marketing campaign on this data if the accuracy and reliability was uncertain. The following article questions the accuracy of Overtures data by documenting an SEO experiment that had some very interesting results.
Websites that are dependent on search engine traffic rely heavily on detailed keyword research to reach their target audience. Whether the resulting information is used for PPC, SEO or featured ads is beside the point. Simply put, if you want to exploit search traffic, you need accurate data on the number of searches carried out for each particular keyword.
Some companies will sub contract the keyword research to a specialist company and others will tackle it in-house. Regardless of who performs the research, a large number of people will primarily use the information provided by the Overture Keyword Assistant as the foundation of the project. I?ve been of the view for some time that the data Overture provides is often inflated, especially primary keywords. Recently I have been conducting tests to ascertain the accuracy of Overtures data in an effort to prove my suspicions and to see how big the problem is. The results so far are way beyond what I expected.
The SEO Research
Approximately one year ago I set up a new website focused on VoIP phone systems. The website was built to rank highly on Yahoo for the search phrase ?Phone System? and a number of other keyword phrases. According to Overture the phrase ?phone system? has 350,066 searches performed each month in the UK alone. The website is currently on the first page of results in Yahoo.com and in the top three positions for Yahoo?s UK only search.
With the keyword tool reporting this amount of searches and the websites position, you would expect the site to be receiving a large volume of traffic. But to put it simply, it does not. For example, over the last two months the site has only received three visits from people searching for ?phone system?.
This test is not concrete because the majority of searches for phone system could be performed on another engine that Overture pulls its results from like MSN. But you would have to agree that it?s not very likely. Especially when you consider the site ranks in the top three positions for the search phrase ?phone system? on MSN.
Overture?s keyword tool pulls its results from a number of sources, Yahoo and MSN being the largest in terms of traffic. The site has a large number of top three listings on apparently high traffic yielding phrases e.g. IP Phone, Business Phone System, Office Phone System etc. yet only receives a very small number of visitors.
Phantom Traffic
So what?s causing the highly inflated number of impressions the tool returns? I can?t say for sure but can certainly name a few things that could be significantly contributing to the effect. I?m also going to try and coin a phrase here and call the phenomena ?Phantom Traffic?, which simply means non-genuine traffic or searches conducted for other reasons than an actual genuine interest of finding a site relating to a keywords particular theme. I strongly believe both of the examples below are affecting Overtures data and are contributors of phantom traffic.
1. Manual SEO Position checking
People manually checking the search results to ascertain a websites position. Search phrases that are perceived to be high traffic yielding in theory will have more people conducting optimisation and therefore more people manually checking their positions. More people manually checking their positions causes the number of impressions to be inflated (phantom traffic). This is self perpetuating; the more people checking results inflate the number of impressions, causing even more people to target the phrase and manually check their positions etc. etc. etc.
I?m certain this is impacting the Overture Keyword Suggestion tool significantly enough to cause many sites to chase phantom traffic. I also believe this to be the biggest contributing source of phantom traffic. Many webmasters manually check their rankings every day and some even more.
Auto Generated Pages Compiled from SERP?s (Search Engine Results Pages)
Spam sites gathering keyword rich content from the SERP?s. These sites will automatically query search engines for their most sort after keywords (probably researched via the Overture keyword suggestion tool). The sites automatically copy the results pages of the search engines which are highly keyword focused. Quite often these sites will auto generate tens of thousands of pages, all focused on a select number of keyword variations. These keyword rich pages are normally buried quite deep in the site because they have no value to human visitors. Each page will be linked using rich anchor text and then pass the relevance back to one of the main pages via an anchor text link.
The idea behind this SEO trick is simply to produce large amounts of optimised content that?s linked together in a favourable fashion. Some of the programming that goes into these kinds of practices can be very clever, while others are very basic indeed. The problem is virtually every page being generated or regenerated for that matter is influencing Overtures data, unless the programmer is using an API key (which is unlikely).
Conclusion
This is very worrying to me as there must be a large number of people who base their entire keyword research campaigns on the data from Overture. This may cause their entire marketing campaign to focus on nothing more than Phantom Traffic. So what can one do to avoid targeting phrases that mainly consist of phantom traffic?
Well first of all it?s wise to use a combination of data sources. Wordtracker provides similar data to Overture but it?s gathered from different sources. Comparing the two data sources can sometimes highlight phantom traffic. If you notice keywords with an extremely high number of impressions, just ask yourself if it?s believable. Common sense can go a long way in this game.
Personally I?ve always advised clients to target sub-primary keyword phrases first and once rankings are achieved to focus on the next sub-primary phrase. If you intelligently select sub-primary keyword phrases that include the primary keywords, you are optimising the primary keyword at the same time.
Example
A good example of this is the sub primary keyword phrases, ?web design Manchester?. The company I work for is currently listed on the first page of the major search engines for this phrase. The primary phrase is ?web design? and is also being optimised at the same time because the words are contained in ?web design Manchester? (we?re currently holding position 11 on Yahoo UK for search phrase ?web design?). The search phrase ?web design Manchester? is also one of our best performing keywords because it is so targeted. Anyone searching on that term is specifically interested in web design in the Manchester area.
Optimising in this fashion has several benefits. First of all sub-primary phrases should be less effected by Phantom Traffic and the number of impressions you see should be similar to the number of genuine searches carried out. Sub-primary phrases tend to also be less competitive with fewer people specifically optimising for them (however, this is not always the case). So reaching a traffic generating position is easier and faster resulting in faster ROI.
Once enough sub-primary phrases are optimised to rank well for primary keywords. The campaign will already be bringing in targeted traffic and therefore cause much less pain and wasted effort if the primary keyword is heavily affected by Phantom Traffic.
The other advantage is much of the time sub-primary phrases are more targeted and the traffic they bring tend to convert much better. I have personally seen this time and time again. Sites that have little traffic but enjoy a conversion ratio of 1/3 because the traffic they do receive is extremely targeted sub-primary keyword phrases. These websites often out perform sites receiving ten times the amount of traffic from primary keywords. It?s all down to specifics though and what works for some may not work for you. As mentioned before, common sense goes a very long way in this game. Just don?t get caught up chasing phantom traffic.
Websites that are dependent on search engine traffic rely heavily on detailed keyword research to reach their target audience. Whether the resulting information is used for PPC, SEO or featured ads is beside the point. Simply put, if you want to exploit search traffic, you need accurate data on the number of searches carried out for each particular keyword.
Some companies will sub contract the keyword research to a specialist company and others will tackle it in-house. Regardless of who performs the research, a large number of people will primarily use the information provided by the Overture Keyword Assistant as the foundation of the project. I?ve been of the view for some time that the data Overture provides is often inflated, especially primary keywords. Recently I have been conducting tests to ascertain the accuracy of Overtures data in an effort to prove my suspicions and to see how big the problem is. The results so far are way beyond what I expected.
The SEO Research
Approximately one year ago I set up a new website focused on VoIP phone systems. The website was built to rank highly on Yahoo for the search phrase ?Phone System? and a number of other keyword phrases. According to Overture the phrase ?phone system? has 350,066 searches performed each month in the UK alone. The website is currently on the first page of results in Yahoo.com and in the top three positions for Yahoo?s UK only search.
With the keyword tool reporting this amount of searches and the websites position, you would expect the site to be receiving a large volume of traffic. But to put it simply, it does not. For example, over the last two months the site has only received three visits from people searching for ?phone system?.
This test is not concrete because the majority of searches for phone system could be performed on another engine that Overture pulls its results from like MSN. But you would have to agree that it?s not very likely. Especially when you consider the site ranks in the top three positions for the search phrase ?phone system? on MSN.
Overture?s keyword tool pulls its results from a number of sources, Yahoo and MSN being the largest in terms of traffic. The site has a large number of top three listings on apparently high traffic yielding phrases e.g. IP Phone, Business Phone System, Office Phone System etc. yet only receives a very small number of visitors.
Phantom Traffic
So what?s causing the highly inflated number of impressions the tool returns? I can?t say for sure but can certainly name a few things that could be significantly contributing to the effect. I?m also going to try and coin a phrase here and call the phenomena ?Phantom Traffic?, which simply means non-genuine traffic or searches conducted for other reasons than an actual genuine interest of finding a site relating to a keywords particular theme. I strongly believe both of the examples below are affecting Overtures data and are contributors of phantom traffic.
1. Manual SEO Position checking
People manually checking the search results to ascertain a websites position. Search phrases that are perceived to be high traffic yielding in theory will have more people conducting optimisation and therefore more people manually checking their positions. More people manually checking their positions causes the number of impressions to be inflated (phantom traffic). This is self perpetuating; the more people checking results inflate the number of impressions, causing even more people to target the phrase and manually check their positions etc. etc. etc.
I?m certain this is impacting the Overture Keyword Suggestion tool significantly enough to cause many sites to chase phantom traffic. I also believe this to be the biggest contributing source of phantom traffic. Many webmasters manually check their rankings every day and some even more.
Auto Generated Pages Compiled from SERP?s (Search Engine Results Pages)
Spam sites gathering keyword rich content from the SERP?s. These sites will automatically query search engines for their most sort after keywords (probably researched via the Overture keyword suggestion tool). The sites automatically copy the results pages of the search engines which are highly keyword focused. Quite often these sites will auto generate tens of thousands of pages, all focused on a select number of keyword variations. These keyword rich pages are normally buried quite deep in the site because they have no value to human visitors. Each page will be linked using rich anchor text and then pass the relevance back to one of the main pages via an anchor text link.
The idea behind this SEO trick is simply to produce large amounts of optimised content that?s linked together in a favourable fashion. Some of the programming that goes into these kinds of practices can be very clever, while others are very basic indeed. The problem is virtually every page being generated or regenerated for that matter is influencing Overtures data, unless the programmer is using an API key (which is unlikely).
Conclusion
This is very worrying to me as there must be a large number of people who base their entire keyword research campaigns on the data from Overture. This may cause their entire marketing campaign to focus on nothing more than Phantom Traffic. So what can one do to avoid targeting phrases that mainly consist of phantom traffic?
Well first of all it?s wise to use a combination of data sources. Wordtracker provides similar data to Overture but it?s gathered from different sources. Comparing the two data sources can sometimes highlight phantom traffic. If you notice keywords with an extremely high number of impressions, just ask yourself if it?s believable. Common sense can go a long way in this game.
Personally I?ve always advised clients to target sub-primary keyword phrases first and once rankings are achieved to focus on the next sub-primary phrase. If you intelligently select sub-primary keyword phrases that include the primary keywords, you are optimising the primary keyword at the same time.
Example
A good example of this is the sub primary keyword phrases, ?web design Manchester?. The company I work for is currently listed on the first page of the major search engines for this phrase. The primary phrase is ?web design? and is also being optimised at the same time because the words are contained in ?web design Manchester? (we?re currently holding position 11 on Yahoo UK for search phrase ?web design?). The search phrase ?web design Manchester? is also one of our best performing keywords because it is so targeted. Anyone searching on that term is specifically interested in web design in the Manchester area.
Optimising in this fashion has several benefits. First of all sub-primary phrases should be less effected by Phantom Traffic and the number of impressions you see should be similar to the number of genuine searches carried out. Sub-primary phrases tend to also be less competitive with fewer people specifically optimising for them (however, this is not always the case). So reaching a traffic generating position is easier and faster resulting in faster ROI.
Once enough sub-primary phrases are optimised to rank well for primary keywords. The campaign will already be bringing in targeted traffic and therefore cause much less pain and wasted effort if the primary keyword is heavily affected by Phantom Traffic.
The other advantage is much of the time sub-primary phrases are more targeted and the traffic they bring tend to convert much better. I have personally seen this time and time again. Sites that have little traffic but enjoy a conversion ratio of 1/3 because the traffic they do receive is extremely targeted sub-primary keyword phrases. These websites often out perform sites receiving ten times the amount of traffic from primary keywords. It?s all down to specifics though and what works for some may not work for you. As mentioned before, common sense goes a very long way in this game. Just don?t get caught up chasing phantom traffic.
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Friday, March 30, 2012
Three Steps to Stealing ANY top Google Ranking
In this article I will show you the most effective way to steal ANY top Google ranking for ANY keyword.� As I frequent SeoChat I notice many people asking why they are not achieving top rankings for specific keywords they have been targeting. Many times the answer is quite simple, the webmaster is doing complete [...]
Source: http://www.1stsearchenginerankings.com/three-steps-stealing-any-top-google-ranking.html
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Autoresponders Make Top Marketers Posted By : Ed Przybylski
It has long been said that 80 per cent of sales are made after the 7th contact. It is not a coincidence that the huge portion of sales-people who earn just a mediocre income usually only manage to make 1 or 2 contacts to each prospect. Brian Tracy mentions in his seminars that 80 per cent of sales people never contact the same prospect more than a few times. He also quotes stats stating that 80 per cent are in a constant state of looking for the next job and desperately failing at their present job. Under normal conditions a relationship needs to be developed over several contacts.
Source: http://www.articlesphere.com/Article/Autoresponders-Make-Top-Marketers/202965
work from home work from you computer email marketing search engine marketing
Three Steps to Stealing ANY top Google Ranking
In this article I will show you the most effective way to steal ANY top Google ranking for ANY keyword.� As I frequent SeoChat I notice many people asking why they are not achieving top rankings for specific keywords they have been targeting. Many times the answer is quite simple, the webmaster is doing complete [...]
Source: http://www.1stsearchenginerankings.com/three-steps-stealing-any-top-google-ranking.html
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Thursday, March 29, 2012
15 Creative and Profitable Ways to Use Autoresponders Posted By : Nelson Tan
Utilize your autoresponders for maximum profit!
Source: http://www.articlesphere.com/Article/15-Creative-and-Profitable-Ways-to-Use-Autoresponders/110072
making money online how to make money online internet marketing information learn internet marketing
Affiliate Seo 101
How many of you make a living off Affiliate commissions? Now, how many of you are trying to make a living off Affiliates but have been unsuccessful? If this were a public seminar I would imagine the latter question would bring the hands of nearly the entire room high into the air. You likely have [...]
Source: http://www.1stsearchenginerankings.com/affiliate-seo-101.html
easy money work from home work from you computer email marketing
Wednesday, March 28, 2012
Maximize Your Sales with the 2 Step Auto Responder Posted By : Reginald Curtis
Maximize your marketing and sales with some auto responder Improvements. Try some of these marketing promotional pieces, the tryed and tested 2 step mailing process. Guaranteed to boost you profits.
Source: http://www.articlesphere.com/Article/Maximize-Your-Sales-with-the-2-Step-Auto-Responder/111213
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14 Profitable Ways to Use Autoresponders Posted By : Wendi McNeill
The benefits of autoresponders for companies, public speakers and anyone in any industry.
Source: http://www.articlesphere.com/Article/14-Profitable-Ways-to-Use-Autoresponders/137575
Learn How An Email Marketing Autoresponder Can Help You Build Your Business Posted By : Lynne and Chad Eribourne
Ok, so let's talk about an email marketing autoresponder. First of all, what's the most common piece of advice you hear from other marketers? The money is in the list, right? (Well, it's actually more in the relationship with that list, but that's a topic for another discussion. Anyway, as an online marketer you will need to have an email marketing autoresponder to stay in touch with your list. Remember, generating leads represents a substantial investment of time, money or both so the last thing you want to do is loose them. Don't do all that hard work and then just let them disappear forever!
Phantom Traffic and the Overture Keyword Assistant Tool
SEM campaigns involve detailed keyword research that?s critical to the overall success of the marketing campaign. Many companies use the Overture Keyword Assistant Tool to conduct this research. But would they base a marketing campaign on this data if the accuracy and reliability was uncertain. The following article questions the accuracy of Overtures data by documenting an SEO experiment that had some very interesting results.
Websites that are dependent on search engine traffic rely heavily on detailed keyword research to reach their target audience. Whether the resulting information is used for PPC, SEO or featured ads is beside the point. Simply put, if you want to exploit search traffic, you need accurate data on the number of searches carried out for each particular keyword.
Some companies will sub contract the keyword research to a specialist company and others will tackle it in-house. Regardless of who performs the research, a large number of people will primarily use the information provided by the Overture Keyword Assistant as the foundation of the project. I?ve been of the view for some time that the data Overture provides is often inflated, especially primary keywords. Recently I have been conducting tests to ascertain the accuracy of Overtures data in an effort to prove my suspicions and to see how big the problem is. The results so far are way beyond what I expected.
The SEO Research
Approximately one year ago I set up a new website focused on VoIP phone systems. The website was built to rank highly on Yahoo for the search phrase ?Phone System? and a number of other keyword phrases. According to Overture the phrase ?phone system? has 350,066 searches performed each month in the UK alone. The website is currently on the first page of results in Yahoo.com and in the top three positions for Yahoo?s UK only search.
With the keyword tool reporting this amount of searches and the websites position, you would expect the site to be receiving a large volume of traffic. But to put it simply, it does not. For example, over the last two months the site has only received three visits from people searching for ?phone system?.
This test is not concrete because the majority of searches for phone system could be performed on another engine that Overture pulls its results from like MSN. But you would have to agree that it?s not very likely. Especially when you consider the site ranks in the top three positions for the search phrase ?phone system? on MSN.
Overture?s keyword tool pulls its results from a number of sources, Yahoo and MSN being the largest in terms of traffic. The site has a large number of top three listings on apparently high traffic yielding phrases e.g. IP Phone, Business Phone System, Office Phone System etc. yet only receives a very small number of visitors.
Phantom Traffic
So what?s causing the highly inflated number of impressions the tool returns? I can?t say for sure but can certainly name a few things that could be significantly contributing to the effect. I?m also going to try and coin a phrase here and call the phenomena ?Phantom Traffic?, which simply means non-genuine traffic or searches conducted for other reasons than an actual genuine interest of finding a site relating to a keywords particular theme. I strongly believe both of the examples below are affecting Overtures data and are contributors of phantom traffic.
1. Manual SEO Position checking
People manually checking the search results to ascertain a websites position. Search phrases that are perceived to be high traffic yielding in theory will have more people conducting optimisation and therefore more people manually checking their positions. More people manually checking their positions causes the number of impressions to be inflated (phantom traffic). This is self perpetuating; the more people checking results inflate the number of impressions, causing even more people to target the phrase and manually check their positions etc. etc. etc.
I?m certain this is impacting the Overture Keyword Suggestion tool significantly enough to cause many sites to chase phantom traffic. I also believe this to be the biggest contributing source of phantom traffic. Many webmasters manually check their rankings every day and some even more.
Auto Generated Pages Compiled from SERP?s (Search Engine Results Pages)
Spam sites gathering keyword rich content from the SERP?s. These sites will automatically query search engines for their most sort after keywords (probably researched via the Overture keyword suggestion tool). The sites automatically copy the results pages of the search engines which are highly keyword focused. Quite often these sites will auto generate tens of thousands of pages, all focused on a select number of keyword variations. These keyword rich pages are normally buried quite deep in the site because they have no value to human visitors. Each page will be linked using rich anchor text and then pass the relevance back to one of the main pages via an anchor text link.
The idea behind this SEO trick is simply to produce large amounts of optimised content that?s linked together in a favourable fashion. Some of the programming that goes into these kinds of practices can be very clever, while others are very basic indeed. The problem is virtually every page being generated or regenerated for that matter is influencing Overtures data, unless the programmer is using an API key (which is unlikely).
Conclusion
This is very worrying to me as there must be a large number of people who base their entire keyword research campaigns on the data from Overture. This may cause their entire marketing campaign to focus on nothing more than Phantom Traffic. So what can one do to avoid targeting phrases that mainly consist of phantom traffic?
Well first of all it?s wise to use a combination of data sources. Wordtracker provides similar data to Overture but it?s gathered from different sources. Comparing the two data sources can sometimes highlight phantom traffic. If you notice keywords with an extremely high number of impressions, just ask yourself if it?s believable. Common sense can go a long way in this game.
Personally I?ve always advised clients to target sub-primary keyword phrases first and once rankings are achieved to focus on the next sub-primary phrase. If you intelligently select sub-primary keyword phrases that include the primary keywords, you are optimising the primary keyword at the same time.
Example
A good example of this is the sub primary keyword phrases, ?web design Manchester?. The company I work for is currently listed on the first page of the major search engines for this phrase. The primary phrase is ?web design? and is also being optimised at the same time because the words are contained in ?web design Manchester? (we?re currently holding position 11 on Yahoo UK for search phrase ?web design?). The search phrase ?web design Manchester? is also one of our best performing keywords because it is so targeted. Anyone searching on that term is specifically interested in web design in the Manchester area.
Optimising in this fashion has several benefits. First of all sub-primary phrases should be less effected by Phantom Traffic and the number of impressions you see should be similar to the number of genuine searches carried out. Sub-primary phrases tend to also be less competitive with fewer people specifically optimising for them (however, this is not always the case). So reaching a traffic generating position is easier and faster resulting in faster ROI.
Once enough sub-primary phrases are optimised to rank well for primary keywords. The campaign will already be bringing in targeted traffic and therefore cause much less pain and wasted effort if the primary keyword is heavily affected by Phantom Traffic.
The other advantage is much of the time sub-primary phrases are more targeted and the traffic they bring tend to convert much better. I have personally seen this time and time again. Sites that have little traffic but enjoy a conversion ratio of 1/3 because the traffic they do receive is extremely targeted sub-primary keyword phrases. These websites often out perform sites receiving ten times the amount of traffic from primary keywords. It?s all down to specifics though and what works for some may not work for you. As mentioned before, common sense goes a very long way in this game. Just don?t get caught up chasing phantom traffic.
Websites that are dependent on search engine traffic rely heavily on detailed keyword research to reach their target audience. Whether the resulting information is used for PPC, SEO or featured ads is beside the point. Simply put, if you want to exploit search traffic, you need accurate data on the number of searches carried out for each particular keyword.
Some companies will sub contract the keyword research to a specialist company and others will tackle it in-house. Regardless of who performs the research, a large number of people will primarily use the information provided by the Overture Keyword Assistant as the foundation of the project. I?ve been of the view for some time that the data Overture provides is often inflated, especially primary keywords. Recently I have been conducting tests to ascertain the accuracy of Overtures data in an effort to prove my suspicions and to see how big the problem is. The results so far are way beyond what I expected.
The SEO Research
Approximately one year ago I set up a new website focused on VoIP phone systems. The website was built to rank highly on Yahoo for the search phrase ?Phone System? and a number of other keyword phrases. According to Overture the phrase ?phone system? has 350,066 searches performed each month in the UK alone. The website is currently on the first page of results in Yahoo.com and in the top three positions for Yahoo?s UK only search.
With the keyword tool reporting this amount of searches and the websites position, you would expect the site to be receiving a large volume of traffic. But to put it simply, it does not. For example, over the last two months the site has only received three visits from people searching for ?phone system?.
This test is not concrete because the majority of searches for phone system could be performed on another engine that Overture pulls its results from like MSN. But you would have to agree that it?s not very likely. Especially when you consider the site ranks in the top three positions for the search phrase ?phone system? on MSN.
Overture?s keyword tool pulls its results from a number of sources, Yahoo and MSN being the largest in terms of traffic. The site has a large number of top three listings on apparently high traffic yielding phrases e.g. IP Phone, Business Phone System, Office Phone System etc. yet only receives a very small number of visitors.
Phantom Traffic
So what?s causing the highly inflated number of impressions the tool returns? I can?t say for sure but can certainly name a few things that could be significantly contributing to the effect. I?m also going to try and coin a phrase here and call the phenomena ?Phantom Traffic?, which simply means non-genuine traffic or searches conducted for other reasons than an actual genuine interest of finding a site relating to a keywords particular theme. I strongly believe both of the examples below are affecting Overtures data and are contributors of phantom traffic.
1. Manual SEO Position checking
People manually checking the search results to ascertain a websites position. Search phrases that are perceived to be high traffic yielding in theory will have more people conducting optimisation and therefore more people manually checking their positions. More people manually checking their positions causes the number of impressions to be inflated (phantom traffic). This is self perpetuating; the more people checking results inflate the number of impressions, causing even more people to target the phrase and manually check their positions etc. etc. etc.
I?m certain this is impacting the Overture Keyword Suggestion tool significantly enough to cause many sites to chase phantom traffic. I also believe this to be the biggest contributing source of phantom traffic. Many webmasters manually check their rankings every day and some even more.
Auto Generated Pages Compiled from SERP?s (Search Engine Results Pages)
Spam sites gathering keyword rich content from the SERP?s. These sites will automatically query search engines for their most sort after keywords (probably researched via the Overture keyword suggestion tool). The sites automatically copy the results pages of the search engines which are highly keyword focused. Quite often these sites will auto generate tens of thousands of pages, all focused on a select number of keyword variations. These keyword rich pages are normally buried quite deep in the site because they have no value to human visitors. Each page will be linked using rich anchor text and then pass the relevance back to one of the main pages via an anchor text link.
The idea behind this SEO trick is simply to produce large amounts of optimised content that?s linked together in a favourable fashion. Some of the programming that goes into these kinds of practices can be very clever, while others are very basic indeed. The problem is virtually every page being generated or regenerated for that matter is influencing Overtures data, unless the programmer is using an API key (which is unlikely).
Conclusion
This is very worrying to me as there must be a large number of people who base their entire keyword research campaigns on the data from Overture. This may cause their entire marketing campaign to focus on nothing more than Phantom Traffic. So what can one do to avoid targeting phrases that mainly consist of phantom traffic?
Well first of all it?s wise to use a combination of data sources. Wordtracker provides similar data to Overture but it?s gathered from different sources. Comparing the two data sources can sometimes highlight phantom traffic. If you notice keywords with an extremely high number of impressions, just ask yourself if it?s believable. Common sense can go a long way in this game.
Personally I?ve always advised clients to target sub-primary keyword phrases first and once rankings are achieved to focus on the next sub-primary phrase. If you intelligently select sub-primary keyword phrases that include the primary keywords, you are optimising the primary keyword at the same time.
Example
A good example of this is the sub primary keyword phrases, ?web design Manchester?. The company I work for is currently listed on the first page of the major search engines for this phrase. The primary phrase is ?web design? and is also being optimised at the same time because the words are contained in ?web design Manchester? (we?re currently holding position 11 on Yahoo UK for search phrase ?web design?). The search phrase ?web design Manchester? is also one of our best performing keywords because it is so targeted. Anyone searching on that term is specifically interested in web design in the Manchester area.
Optimising in this fashion has several benefits. First of all sub-primary phrases should be less effected by Phantom Traffic and the number of impressions you see should be similar to the number of genuine searches carried out. Sub-primary phrases tend to also be less competitive with fewer people specifically optimising for them (however, this is not always the case). So reaching a traffic generating position is easier and faster resulting in faster ROI.
Once enough sub-primary phrases are optimised to rank well for primary keywords. The campaign will already be bringing in targeted traffic and therefore cause much less pain and wasted effort if the primary keyword is heavily affected by Phantom Traffic.
The other advantage is much of the time sub-primary phrases are more targeted and the traffic they bring tend to convert much better. I have personally seen this time and time again. Sites that have little traffic but enjoy a conversion ratio of 1/3 because the traffic they do receive is extremely targeted sub-primary keyword phrases. These websites often out perform sites receiving ten times the amount of traffic from primary keywords. It?s all down to specifics though and what works for some may not work for you. As mentioned before, common sense goes a very long way in this game. Just don?t get caught up chasing phantom traffic.
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Tuesday, March 27, 2012
The Importance of Tracking Autoresponder Responses Posted By : James Smi
As an Internet marketer, it is vitally important to know how well your advertising campaigns are doing. Advertising campaigns cost a lot of time and money, and campaigns that are not doing well need to either be changed or scraped. When using autoresponders for purposes of Internet marketing, you will be able to tell how well your autoresponder messages are doing by using response tracking.
Source: http://www.articlesphere.com/Article/The-Importance-of-Tracking-Autoresponder-Responses/198288
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Learn How An Email Marketing Autoresponder Can Help You Build Your Business Posted By : Lynne and Chad Eribourne
Ok, so let's talk about an email marketing autoresponder. First of all, what's the most common piece of advice you hear from other marketers? The money is in the list, right? (Well, it's actually more in the relationship with that list, but that's a topic for another discussion. Anyway, as an online marketer you will need to have an email marketing autoresponder to stay in touch with your list. Remember, generating leads represents a substantial investment of time, money or both so the last thing you want to do is loose them. Don't do all that hard work and then just let them disappear forever!
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Monday, March 26, 2012
Learn How An Email Marketing Autoresponder Can Help You Build Your Business Posted By : Lynne and Chad Eribourne
Ok, so let's talk about an email marketing autoresponder. First of all, what's the most common piece of advice you hear from other marketers? The money is in the list, right? (Well, it's actually more in the relationship with that list, but that's a topic for another discussion. Anyway, as an online marketer you will need to have an email marketing autoresponder to stay in touch with your list. Remember, generating leads represents a substantial investment of time, money or both so the last thing you want to do is loose them. Don't do all that hard work and then just let them disappear forever!
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Do Footer Links Effect Seo?
Recently I was talking to a webmaster and was asked the question “Do you feel that footer links are now useless in SEO”. This question I am sure has been asked many times over by SEO and Webmasters alike. Will I benefit from placing �link in a clients footer? Is it worth it? There has [...]
Source: http://www.1stsearchenginerankings.com/do-footer-links-effect-seo.html
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Best Cristmas Sales
Best Online Christmas Sales Ever, Good News For Web Design & Internet Marketing Companies
Last week it was announced that Christmas sales had dropped on the high street but online sales had risen by a massive 63% compared to last years figures.
The increase has been due to the higher levels of comfort online shoppers experience compared to battling with traffic jams, busy shops and higher prices. With the Internet gaining in popularity daily we should eventually see online sales overtake that of the high street. If you do not a website at present you have already missed out on a large share of this market, surely it is time to contact a web design and Internet Marketing Company.
With this in mind the year 2005 has already been ear marked to see a dramatic increase in companies going online. This will be good news to some Companies (Internet Marketing & Web Design) and bad news for others (more competition).
Last week it was announced that Christmas sales had dropped on the high street but online sales had risen by a massive 63% compared to last years figures.
The increase has been due to the higher levels of comfort online shoppers experience compared to battling with traffic jams, busy shops and higher prices. With the Internet gaining in popularity daily we should eventually see online sales overtake that of the high street. If you do not a website at present you have already missed out on a large share of this market, surely it is time to contact a web design and Internet Marketing Company.
With this in mind the year 2005 has already been ear marked to see a dramatic increase in companies going online. This will be good news to some Companies (Internet Marketing & Web Design) and bad news for others (more competition).
From an Internet Marketing & Web Design perspective
At present the Internet is already a crowded place with Google containing an index of over eight billion web pages; any websites joining the battle for the top spot are going to be up against it. Unfortunately for a lot of companies new to this medium they will expect to have a successful website just by having one created, whereas anyone familiar with the Internet will now how difficult it is to turn a baron stats report into a thriving list of unique IP?s. Obtaining a high level of how Internet Marketing works and the best practices involved will be an up hill struggle with many lessons to be learned. One thing for sure is the year 2005 will be a great one web design and Internet Marketing companies.
At present the Internet is already a crowded place with Google containing an index of over eight billion web pages; any websites joining the battle for the top spot are going to be up against it. Unfortunately for a lot of companies new to this medium they will expect to have a successful website just by having one created, whereas anyone familiar with the Internet will now how difficult it is to turn a baron stats report into a thriving list of unique IP?s. Obtaining a high level of how Internet Marketing works and the best practices involved will be an up hill struggle with many lessons to be learned. One thing for sure is the year 2005 will be a great one web design and Internet Marketing companies.
Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/zI-bgMHw_zI/best-cristmas-sales.html
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Five Things an Autoresponder Series Can Do For Your Business Posted By : Jennifer Williamson
What's the advantage of using an autoresponder program to deliver regular messages to your customers? Here are five things an autoresponder series can do for you.
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Sunday, March 25, 2012
Best Cristmas Sales
Best Online Christmas Sales Ever, Good News For Web Design & Internet Marketing Companies
Last week it was announced that Christmas sales had dropped on the high street but online sales had risen by a massive 63% compared to last years figures.
The increase has been due to the higher levels of comfort online shoppers experience compared to battling with traffic jams, busy shops and higher prices. With the Internet gaining in popularity daily we should eventually see online sales overtake that of the high street. If you do not a website at present you have already missed out on a large share of this market, surely it is time to contact a web design and Internet Marketing Company.
With this in mind the year 2005 has already been ear marked to see a dramatic increase in companies going online. This will be good news to some Companies (Internet Marketing & Web Design) and bad news for others (more competition).
Last week it was announced that Christmas sales had dropped on the high street but online sales had risen by a massive 63% compared to last years figures.
The increase has been due to the higher levels of comfort online shoppers experience compared to battling with traffic jams, busy shops and higher prices. With the Internet gaining in popularity daily we should eventually see online sales overtake that of the high street. If you do not a website at present you have already missed out on a large share of this market, surely it is time to contact a web design and Internet Marketing Company.
With this in mind the year 2005 has already been ear marked to see a dramatic increase in companies going online. This will be good news to some Companies (Internet Marketing & Web Design) and bad news for others (more competition).
From an Internet Marketing & Web Design perspective
At present the Internet is already a crowded place with Google containing an index of over eight billion web pages; any websites joining the battle for the top spot are going to be up against it. Unfortunately for a lot of companies new to this medium they will expect to have a successful website just by having one created, whereas anyone familiar with the Internet will now how difficult it is to turn a baron stats report into a thriving list of unique IP?s. Obtaining a high level of how Internet Marketing works and the best practices involved will be an up hill struggle with many lessons to be learned. One thing for sure is the year 2005 will be a great one web design and Internet Marketing companies.
At present the Internet is already a crowded place with Google containing an index of over eight billion web pages; any websites joining the battle for the top spot are going to be up against it. Unfortunately for a lot of companies new to this medium they will expect to have a successful website just by having one created, whereas anyone familiar with the Internet will now how difficult it is to turn a baron stats report into a thriving list of unique IP?s. Obtaining a high level of how Internet Marketing works and the best practices involved will be an up hill struggle with many lessons to be learned. One thing for sure is the year 2005 will be a great one web design and Internet Marketing companies.
Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/zI-bgMHw_zI/best-cristmas-sales.html
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Do You Have An Email Autoresponder... Well You Should Posted By : Rob Larson
When setting up an online business you need to consider a ton of things. If you are on a shoe string budget and want to stick with just the requirements to get started then, by all means, follow along while I show you how important an email autoresponder is and why you need to have one. An email autoresponder is a crucial component to how your sales funnel is made. It is what organizes and files the name, email and phone numbers you obtain through your lead capture page or website. It is vital to have a structure in place that keeps track of this info because this is how you generate your leads list.
Source: http://www.articlesphere.com/Article/Do-You-Have-An-Email-Autoresponder----Well-You-Should/201431
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Google reveals their search volume data? FINALLY!
Seemingly out of thin air Google has decided to reveal their search volume data to the public. I don’t know about you but I am very excited about this. No more guessing or using highly inaccurate tools such as overture yahoo keyword tool. Over and over I hear common, everyday people say “Google it!” and [...]
Source: http://www.1stsearchenginerankings.com/google-reveals-their-search-volume-data-finally.html
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Saturday, March 24, 2012
Domain Registration & SEO
It?s been a long time since my last post, too much work and not enough time. Anyway, a short while ago the SEO forums were a blaze with the latest patent release from Google. The patent included loads of different techniques a search engine could use to determine relevancy and I say could because it would be very difficult to use all of the items covered in the patent. My own thoughts on the patent are many items have been included to dilute the true gems.
One part that really caught my eye was using domain registration information as part of a search engines algorithm. I remember several months ago reading a news story that Google had become a domain registrar and many were presuming domain registration would be one of Google?s many new adventures. This gossip was stopped as quickly as it started with Google announcing no domain registration service was on the cards. So why become a domain registrar?
Length of Domain Registration, logical ranking criteria
Well as mentioned above part of the patent focused on using domain information to determine the reliability of a website. In short, if a domain has only been registered for one year it may be more volatile than a domain that?s been registered for ten years. If you?re serious about your online venture, it makes sense to register your domain for a longer period of time. Google could use this fact as part of their ranking criteria and I suspect they have been doing so for some time.
So if you haven?t already done so, I would recommend contacting your domain registration Company to register your domain for at least five years. It may not affect your rankings at all, but on the other hand it may give you just enough of a boost to push some of those keywords onto the front pages. With domain registration costing as less as it does nowadays, it may turn out to be the most cost effective ranking boost you?ve ever paid out for.
If it doesn?t produce any results, no harm done and you may have just saved yourself a couple bucks on next year?s budget :)
One part that really caught my eye was using domain registration information as part of a search engines algorithm. I remember several months ago reading a news story that Google had become a domain registrar and many were presuming domain registration would be one of Google?s many new adventures. This gossip was stopped as quickly as it started with Google announcing no domain registration service was on the cards. So why become a domain registrar?
Length of Domain Registration, logical ranking criteria
Well as mentioned above part of the patent focused on using domain information to determine the reliability of a website. In short, if a domain has only been registered for one year it may be more volatile than a domain that?s been registered for ten years. If you?re serious about your online venture, it makes sense to register your domain for a longer period of time. Google could use this fact as part of their ranking criteria and I suspect they have been doing so for some time.
So if you haven?t already done so, I would recommend contacting your domain registration Company to register your domain for at least five years. It may not affect your rankings at all, but on the other hand it may give you just enough of a boost to push some of those keywords onto the front pages. With domain registration costing as less as it does nowadays, it may turn out to be the most cost effective ranking boost you?ve ever paid out for.
If it doesn?t produce any results, no harm done and you may have just saved yourself a couple bucks on next year?s budget :)
Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/HiKKiuvfByw/domain-registration-seo.html
Web Design Manchester
Web Design Manchester is one of the keywords the Company I work for targets. We could have targeted the more popular term "web design" but found using pay per click services "web design manchester" yielded a much higher return on investment. This is because we're based in Manchester and companies are wanting to work with local businesses.
Going for web design manchester also contributes to the larger but less targeted phrase web design. Conducting a search on Yahoo for both phrases brings our website up in promanant positions, number 1 for web design manchester and number 14 for web design (24.10.2005).
When starting a new SEO campaign it is wise to use a similar technique when possible. In the early stages of the campaign while conducting your keyword research, try finding less competative keyword phrases that also contain the main keyword phrase. Some of these phrases may be more targeted than the main just like web design Manchester.
This will also help to bring traffic earlier in the campaign. Targeting the main keyword phrase will take longer to reach positions that receive clicks. Where as the less competative phrases are much easier to optimise to traffic generating positions.
Once you have reached the desired position for the less competative phrase simply move onto another e.g. web site design Manchester or Manchester web designers. After all sub phrases are complete start gunning for the main phrase.
Going for web design manchester also contributes to the larger but less targeted phrase web design. Conducting a search on Yahoo for both phrases brings our website up in promanant positions, number 1 for web design manchester and number 14 for web design (24.10.2005).
When starting a new SEO campaign it is wise to use a similar technique when possible. In the early stages of the campaign while conducting your keyword research, try finding less competative keyword phrases that also contain the main keyword phrase. Some of these phrases may be more targeted than the main just like web design Manchester.
This will also help to bring traffic earlier in the campaign. Targeting the main keyword phrase will take longer to reach positions that receive clicks. Where as the less competative phrases are much easier to optimise to traffic generating positions.
Once you have reached the desired position for the less competative phrase simply move onto another e.g. web site design Manchester or Manchester web designers. After all sub phrases are complete start gunning for the main phrase.
Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/DcmBU41F4nM/web-design-manchester.html
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Friday, March 23, 2012
Domain Registration & SEO
It?s been a long time since my last post, too much work and not enough time. Anyway, a short while ago the SEO forums were a blaze with the latest patent release from Google. The patent included loads of different techniques a search engine could use to determine relevancy and I say could because it would be very difficult to use all of the items covered in the patent. My own thoughts on the patent are many items have been included to dilute the true gems.
One part that really caught my eye was using domain registration information as part of a search engines algorithm. I remember several months ago reading a news story that Google had become a domain registrar and many were presuming domain registration would be one of Google?s many new adventures. This gossip was stopped as quickly as it started with Google announcing no domain registration service was on the cards. So why become a domain registrar?
Length of Domain Registration, logical ranking criteria
Well as mentioned above part of the patent focused on using domain information to determine the reliability of a website. In short, if a domain has only been registered for one year it may be more volatile than a domain that?s been registered for ten years. If you?re serious about your online venture, it makes sense to register your domain for a longer period of time. Google could use this fact as part of their ranking criteria and I suspect they have been doing so for some time.
So if you haven?t already done so, I would recommend contacting your domain registration Company to register your domain for at least five years. It may not affect your rankings at all, but on the other hand it may give you just enough of a boost to push some of those keywords onto the front pages. With domain registration costing as less as it does nowadays, it may turn out to be the most cost effective ranking boost you?ve ever paid out for.
If it doesn?t produce any results, no harm done and you may have just saved yourself a couple bucks on next year?s budget :)
One part that really caught my eye was using domain registration information as part of a search engines algorithm. I remember several months ago reading a news story that Google had become a domain registrar and many were presuming domain registration would be one of Google?s many new adventures. This gossip was stopped as quickly as it started with Google announcing no domain registration service was on the cards. So why become a domain registrar?
Length of Domain Registration, logical ranking criteria
Well as mentioned above part of the patent focused on using domain information to determine the reliability of a website. In short, if a domain has only been registered for one year it may be more volatile than a domain that?s been registered for ten years. If you?re serious about your online venture, it makes sense to register your domain for a longer period of time. Google could use this fact as part of their ranking criteria and I suspect they have been doing so for some time.
So if you haven?t already done so, I would recommend contacting your domain registration Company to register your domain for at least five years. It may not affect your rankings at all, but on the other hand it may give you just enough of a boost to push some of those keywords onto the front pages. With domain registration costing as less as it does nowadays, it may turn out to be the most cost effective ranking boost you?ve ever paid out for.
If it doesn?t produce any results, no harm done and you may have just saved yourself a couple bucks on next year?s budget :)
Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/HiKKiuvfByw/domain-registration-seo.html
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Thursday, March 22, 2012
The Blog List
Help the SEO Forum Watch build the blog list
While searching the internet you always come accross useful blogs that contain loads of great information. So I decided from now on when I come accross a great blog I will add them here. Below you will find some blogs that have exchanged links with the SEO Forum Watch and others that have been added purely on merit. One thing for sure is all of the blogs below have good information and worth a visit.
Computer News Onsitetechsnet your source For All Your Computer News
If you would like exchange links with the SEO Forum Watch or think a blog would be a good resource for our users, please leave a comment with the blogs details below. Any links in the comment you leave won't work but any good blogs will be added here.
Computer News Onsitetechsnet your source For All Your Computer News
If you would like exchange links with the SEO Forum Watch or think a blog would be a good resource for our users, please leave a comment with the blogs details below. Any links in the comment you leave won't work but any good blogs will be added here.
Thanks for helping to build The SEO Forum Watch Blog List
Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/YiRqF5t5_qE/blog-list.html
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SE's Indexing Race
When MSN first launched its brand spanking new search engine many couldn?t believe how fast it was a crawling the web, indexing new pages far faster than any other search engine. I was seeing new pages being added to sites and 12 hours later; there they were in the MSN index. Pretty phenomenal most would say.
Not long after this many people started noticing a slow down in MSN Bot activity. So I thought it may be nice to conduct a quick little test to see who is winning the indexing race. A couple of days ago the Company who I work for started adding links to a site that is nearly completed in order to get the new site indexed. The site is a double glazing website and was not known to search engines before. So even though its not highly scientific as you can get lucky with these things and could add a link to the Double Glazing Company just as a Bot is making a visit but I thought it would fun anyway.
The Double Glazing Company search engine indexing race
So it goes like this, the race is to see what search engine out of Google, Yahoo and MSN manage to find and index the entire Double Glazing Company website. Which ever search engine fully indexes the site is deemed as the winner (sorry no prizes).
The results so far
Well so far after two days of having various links pointed at the Double Glazing Company, Google has managed to find and index one page and MSN has managed to find and index two pages. Google has only indexed the Double Glazing Company?s index page while MSN has indexed both the index page and the DIY Conservatory page. Unfortunately Yahoo! has not indexed anything(no surprise there), but this blog is quite popular with Yahoo and may well give the push it looks like its needs.
Not long after this many people started noticing a slow down in MSN Bot activity. So I thought it may be nice to conduct a quick little test to see who is winning the indexing race. A couple of days ago the Company who I work for started adding links to a site that is nearly completed in order to get the new site indexed. The site is a double glazing website and was not known to search engines before. So even though its not highly scientific as you can get lucky with these things and could add a link to the Double Glazing Company just as a Bot is making a visit but I thought it would fun anyway.
The Double Glazing Company search engine indexing race
So it goes like this, the race is to see what search engine out of Google, Yahoo and MSN manage to find and index the entire Double Glazing Company website. Which ever search engine fully indexes the site is deemed as the winner (sorry no prizes).
The results so far
Well so far after two days of having various links pointed at the Double Glazing Company, Google has managed to find and index one page and MSN has managed to find and index two pages. Google has only indexed the Double Glazing Company?s index page while MSN has indexed both the index page and the DIY Conservatory page. Unfortunately Yahoo! has not indexed anything(no surprise there), but this blog is quite popular with Yahoo and may well give the push it looks like its needs.
<21-03-2005> Latest Results
We Have a Winner
Since the last post, Google has dropped the Double Glazing Company from it's index. Then today it indexed every single page of the site. So we clearly have a winner and it's not MSN who has still only indexed the same two pages as above. When MSN first launched it was indexing the web at an incedible rate. It would seem that MSN Bot has eaten a hell of a lot of pages which has caused it to become an overweight Bot resulting in slow movement.
Yahoo! has still not even indexed one page so is clearly in last place but second place is still open. Will Yahoo! manage to out pace MSN to the post or will MSN complete the job it started last week.
More results coming as when and when they happen.
Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/4J9nIU247ZQ/ses-indexing-race.html
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Wednesday, March 21, 2012
Tuesday, March 20, 2012
Is the sandbox no more?
Something big happened to Google's SERp's
Just as I was complaining that little has happened in the SEO forum world, a massive change has happened in the Google SERP?s.
A big debate is still continuing on the Webworkshop SEO Forum - Is the sandbox no more?
What?s actually happened no one can really say for sure just yet but a few days ago a huge chunk of results have been updated with the end result of many webmasters sites seeing drastic changes in their rankings, some good and some bad. What at first sight seems to be a mass sandbox drop e.g. Google removed the sandbox filter from a huge quantity of websites all in one go. But is that really what happened, what are your thoughts?
Some have said it may be the start of a semantic ranking algorithm, while others are saying it may be Google trying to play us with a bit of good old fashioned confusion. A few more people have even said that the only sites that have dropped into the rankings are all either SEO websites or related to SEO in some shape or form e.g. an SEO clients website.
Personally I have seen a few sites that I have been working on affected, all dropping straight onto the first pages for the search phrases optimised. Quite a relief as some of them I have been working on for the last eight months (You can imagine how the clients felt after eight months of SEO with few results). I do not know what happened but I have a strong gut feeling that what we have just witnessed is something to do with the sandbox. If I?m right and it was Google experimenting with the sandbox it begs a few questions.
Is this the end of the sandbox?
Hopefully yes but it may be the start of an even greater type of sandbox. My own thoughts on the sandbox are quite well known and I fail to see how it benefits the webmaster and more importantly the end user. The internet is the fastest moving form of communication we have ever seen and search engines need to reflect that. What use is it if a new trend becomes popular and by the time a webmasters site has come out of the sandbox, the trend has ended. If Google continues using a sandbox type filter, the likes of MSN and Yahoo will defeat them by showing fresh content. The new MSN search already has a search builder that enables you display sites with recently updated content.
Is this the start of something new, a new way the sandbox works?
This could be the one and I just hope it isn?t. Google has made it clear that they do not want people to be able to interfere with their ranking algorithm. What we have seen may be a taste of things to come, a ?mass sandbox? type effect where sites are held for a longer period of time and then all released in one go. This could enable Google to test the new SERP?s to spot trouble areas and address them before the new SERP is public.
The above is pure speculation and the truth of what actually happened is probably something completely different. One thing for sure though is something has happened and it is likely to be something big!
A big debate is still continuing on the Webworkshop SEO Forum - Is the sandbox no more?
What?s actually happened no one can really say for sure just yet but a few days ago a huge chunk of results have been updated with the end result of many webmasters sites seeing drastic changes in their rankings, some good and some bad. What at first sight seems to be a mass sandbox drop e.g. Google removed the sandbox filter from a huge quantity of websites all in one go. But is that really what happened, what are your thoughts?
Some have said it may be the start of a semantic ranking algorithm, while others are saying it may be Google trying to play us with a bit of good old fashioned confusion. A few more people have even said that the only sites that have dropped into the rankings are all either SEO websites or related to SEO in some shape or form e.g. an SEO clients website.
Personally I have seen a few sites that I have been working on affected, all dropping straight onto the first pages for the search phrases optimised. Quite a relief as some of them I have been working on for the last eight months (You can imagine how the clients felt after eight months of SEO with few results). I do not know what happened but I have a strong gut feeling that what we have just witnessed is something to do with the sandbox. If I?m right and it was Google experimenting with the sandbox it begs a few questions.
Is this the end of the sandbox?
Hopefully yes but it may be the start of an even greater type of sandbox. My own thoughts on the sandbox are quite well known and I fail to see how it benefits the webmaster and more importantly the end user. The internet is the fastest moving form of communication we have ever seen and search engines need to reflect that. What use is it if a new trend becomes popular and by the time a webmasters site has come out of the sandbox, the trend has ended. If Google continues using a sandbox type filter, the likes of MSN and Yahoo will defeat them by showing fresh content. The new MSN search already has a search builder that enables you display sites with recently updated content.
Is this the start of something new, a new way the sandbox works?
This could be the one and I just hope it isn?t. Google has made it clear that they do not want people to be able to interfere with their ranking algorithm. What we have seen may be a taste of things to come, a ?mass sandbox? type effect where sites are held for a longer period of time and then all released in one go. This could enable Google to test the new SERP?s to spot trouble areas and address them before the new SERP is public.
The above is pure speculation and the truth of what actually happened is probably something completely different. One thing for sure though is something has happened and it is likely to be something big!
Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/C7F0aW9HpKU/is-sandbox-no-more.html
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SEO Spam
So Much Spam & So Litle Time
Well as per usual this will be the first post I've made for a while which is due to a heavy work load and the huge spam problem I've at present (I'm that close to jacking this blog in and starting a new one).
Anyone reading this blog (not automated programs that is) will be able to see the huge amount of spam comments being added to the blog. These spam comments are just people exploiting the ability to leave comments with a nice little anchor rich text link. I can see why it's tempting to do so and wouldn't mind so much apart from the manner in which there being posted.
I followed one of these links the other day, only to find a redirect to a page selling an automated blog comment and pinging tool. I didn't read that much into it (far too busy at present) but read enough to get the picture.
The tool allows you to search for specific keyword focused blogs and place a pre configured comment with your text link, creating thousands of backlinks that influence PR and link popularity. It then pings the blog hoping to allert crawlers to the new comment spam. Well we all know links are a must for competing in competative markets but surely you need to either be desperate or simply not care about pissing blog owners off to fall to these drastic measures.
I know there is probably a way of preventing this from happening but have not had the time to conduct any research. So any automated programs reading this, please feel free to a leave comment on how I can prevent you from returning ;) or anyone reading this who knows any methods please let us know.
All work & no play
As mentioned before my recent work load has been incredibly high, this has been a combination of pre-xmas search engine positioning for a higher number of clients than usual but mainly the last few componants required to have our brand spanking new eCommerce Solution up and running with it's own dedicated website to advertise the truly amazing / revolutionary features it contains.
I've been mainly focusing on the SEO side of things. The first thing was to completly anoy the hell out of the developers by telling them "no, your just going to have to do it this way" in order for the front end to be complety search engine friendly. Which doesn't sound like much work, but when you think every little change has to be left for a few days, waiting for each of the main search engines to pick up the changes before you're able to view and conclude the results, a frantic work pace was required from all the team if we were going to meat the launch date set by the management.
How many test shops?
In order to even come close to the launch date, we had to set up a total of seven test shops. Each shop containing a few dozen or so products, just enough to create a site requiring deep crawling for all pages to be indexed. This allowed us to test seven different additions to the SEO at the same time. Then it was just a simple case of studying the impact of each development and choosing which was the best to include in the end product.
My favourite development has got to be the SOE componant "self optimising eCommerce", which basicly automates a large quantity of elements that effect SEO. When the shop owner adds each product via the CMS, it will take things like the name of the product and use it for the title and alt tags on corresponding images. This allows people who no knowledge of SEO to optimised pages but also allows who want full control over the SEO elements to adjust them as well.
At the moment the dedicated site is not up and running but we do have the demo shop online which shows off the eCommerce Solution quite well.
Well as per usual this will be the first post I've made for a while which is due to a heavy work load and the huge spam problem I've at present (I'm that close to jacking this blog in and starting a new one).
Anyone reading this blog (not automated programs that is) will be able to see the huge amount of spam comments being added to the blog. These spam comments are just people exploiting the ability to leave comments with a nice little anchor rich text link. I can see why it's tempting to do so and wouldn't mind so much apart from the manner in which there being posted.
I followed one of these links the other day, only to find a redirect to a page selling an automated blog comment and pinging tool. I didn't read that much into it (far too busy at present) but read enough to get the picture.
The tool allows you to search for specific keyword focused blogs and place a pre configured comment with your text link, creating thousands of backlinks that influence PR and link popularity. It then pings the blog hoping to allert crawlers to the new comment spam. Well we all know links are a must for competing in competative markets but surely you need to either be desperate or simply not care about pissing blog owners off to fall to these drastic measures.
I know there is probably a way of preventing this from happening but have not had the time to conduct any research. So any automated programs reading this, please feel free to a leave comment on how I can prevent you from returning ;) or anyone reading this who knows any methods please let us know.
All work & no play
As mentioned before my recent work load has been incredibly high, this has been a combination of pre-xmas search engine positioning for a higher number of clients than usual but mainly the last few componants required to have our brand spanking new eCommerce Solution up and running with it's own dedicated website to advertise the truly amazing / revolutionary features it contains.
I've been mainly focusing on the SEO side of things. The first thing was to completly anoy the hell out of the developers by telling them "no, your just going to have to do it this way" in order for the front end to be complety search engine friendly. Which doesn't sound like much work, but when you think every little change has to be left for a few days, waiting for each of the main search engines to pick up the changes before you're able to view and conclude the results, a frantic work pace was required from all the team if we were going to meat the launch date set by the management.
How many test shops?
In order to even come close to the launch date, we had to set up a total of seven test shops. Each shop containing a few dozen or so products, just enough to create a site requiring deep crawling for all pages to be indexed. This allowed us to test seven different additions to the SEO at the same time. Then it was just a simple case of studying the impact of each development and choosing which was the best to include in the end product.
My favourite development has got to be the SOE componant "self optimising eCommerce", which basicly automates a large quantity of elements that effect SEO. When the shop owner adds each product via the CMS, it will take things like the name of the product and use it for the title and alt tags on corresponding images. This allows people who no knowledge of SEO to optimised pages but also allows who want full control over the SEO elements to adjust them as well.
At the moment the dedicated site is not up and running but we do have the demo shop online which shows off the eCommerce Solution quite well.
Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/ZxuvjmAq0Yw/seo-spam.html
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