Source: http://www.articlesphere.com/Article/How-to-Use-Free-Autoresponders/198300
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Friday, August 31, 2012
How to Use Free Autoresponders Posted By : James Smi
If you've looked at the prices of autoresponders that are available online, you may have decided to search for and use a free autoresponder for your marketing needs. Using free autoresponders is acceptable in certain situations, and in the world of Internet marketing, any autoresponder is better than not using an autoresponder at all!
About Auto Responders Posted By : Jo Mark
A good auto responder is at the heart of almost every thriving Internet business.
Source: http://www.articlesphere.com/Article/About-Auto-Responders/108673
Thursday, August 30, 2012
VoiSpeed IP Phone System
Information optimisation using the VoiSpeed IP Phone System
While search engine optimisation is quite specific, the term optimisation is generic and can mean all kinds of things. One form of optimisation is information optimisation. Recently I have been playing with the VoiSpeed IP phone system which we recently switched over to at work. I have to say it is a great piece of kit and enables you to do all kinds of tasks.
VoiSpeed IP Phone System
Currently the VoiSpeed IP phone system isn?t that well known, which I think is a real shame as it isn?t just a viable alternative to the traditional business phone system, it is a far superior phone system. I have been testing its many features and some of them are an absolute dream. Here are just a couple of my favourite features so far (it would take me weeks to mention all of them).
Instant text messaging
This is probably the simplest feature on the phone but its one of those things that in a year?s time your wonder how you coped without. It just a pure and simple text facility, right click the mouse on someone?s icon who is logged onto the office phone system, select send text message and write away. The amount of time this has saved me from not having to go from one office to another is just great.
Voice mail box with a twist
The voice mail on the VoiSpeed phone system is just a little bit better than anything else I have used before. It works just like any other mail box, a call comes in, the receptionist forwards it to your extension for the caller to leave a message, and they record their message. But then, because this is the VoiSpeed IP phone system and it is software based and driven by your network, it automatically sends the message to you by email, ready for you to log into your email account from wherever you may be and listen to the message.
Anyway thought I would give you a break and something to read while churning through the directory list below.
Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/Z42i7xNQwpc/voispeed-ip-phone-system.html
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Wednesday, August 29, 2012
The Ultimate Guide to Link Building
Probably one of the most popular questions asked(aside from the PR mob) is “How do I build links?” – Not only is this a very good question but without knowing the answer you will get nowhere in Google. Link building is practiced in many different ways and what you may call link building will be [...]
Source: http://www.1stsearchenginerankings.com/the-ultimate-guide-to-link-building.html
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Tuesday, August 28, 2012
Search engines unite
It's World War Spam
Come across this on PC Pro News this morning, Search engines unite to fight spam, Google, Yahoo & MSN have joined forces to "attempt" to fight spam.
The type of spam we are talking about is the type you find on most forums, blogs and guestbooks. The search engines as well as a few big blogger sites such as Blogger.com are showing a united front (there is always a first time) and will now recognise the following code in the HTML of a link.
The type of spam we are talking about is the type you find on most forums, blogs and guestbooks. The search engines as well as a few big blogger sites such as Blogger.com are showing a united front (there is always a first time) and will now recognise the following code in the HTML of a link.
< href="http://www.spam.co.uk" rel="nofollow"> My Great Website < /a>
Note the rel="nofollow", this will instruct the search bots to ignore the link without ignoring the rest of the links/content on the page (unlike the META tag nofollow). Meaning no PR will be passed and the anchor text will not be parsed creating a link of no value to the person spamming.
This has got to be good news for any forum/blog owners out there that have a spam problem and may help to stop the pesky spammers. This is all well and good but you have got to ask if this alone will prevent what seems to be the unpreventable. How will any would be spammer know that many of the links they are generating are of no value and lets face it "most" spammers are using spam techniques because of their ignorance/arrogance to the web community and a small number of the remainder are quite simply some of the most savvy webmasters online who don't mind breaking a few eggs!
If the last statement is true which I believe it is, most spammers won't even no that such tactics are being used while the less ignorant others will simply look at the source code to determine if the target site is worth spamming and if not move on to the next. The real clever spammers will not be affected, it?s the old catch up game that the search engines are playing and unfortunately the seasoned spammers are not one or two but several steps ahead the game. With spammers creating large networks of sites that are built purely to be used for harvesting large quantities of links that point to the spammer?s main site.
The World War Spam Front Line
Surely this is where the front line of the World War Spam should be focused, fighting the spammers who are clogging up the search engines main arteries with spam blood cells which block the good types of blood cells trying to reach their rightful destination. You see for nearly every genuine website you visit there is several spam sites with the sole intention of making a certain site more visible by pointing tons of relevant links at it. The worst part is that it?s not difficult to create your own network of spam sites for link harvesting and the only personal cost involved is your time. With more and more networks being created everyday and the complex cross linking structures some of the stealthier ones use, its hard to see how the problem can be combated affectively without the chance of harming genuine sites.
Stealth Networks
I wrote an article some time ago about creating website networks for link harvesting and tactics people are using to protect the network from being discovered and penalised by search engines. The basic element being used is to include not only links to the network in a strategic fashion to eliminate the chances of the entire network being discovered but to include links to other sites outside of the network that are considered to be quality sites and other relevant sites. So as these types of networks get harder to discover, how are the search engines going to eliminate them.
It?s Linking All Gone Wrong
When Google introduced link analysis for first time it worked and the theory was sound, basing their algorithm on a type of voting system where each web page has a vote and the strength of the vote is determined by the number and strength of votes cast to that page. The system worked and a highly relevant search engine was the result but unfortunately as people worked out how the system worked they also discovered it was easy to influence. As Google became the number one provider of search results holding the largest share of internet traffic, webmasters needed to rank well on Google or lie at the bottom of the SERP?s with little to no traffic. In affect, Google became a victim of its own success, creating the most relevant search engine to date but one that was probably easier to influence it results than the rest. The situation we are in now was simply inevitable.
The idea would have been great and worked well to this day if wasn?t for the fact that people will always try to out wit search engines to their own advantage. The whole ethos of link analysis was based on the concept that if a webmaster reads something they like or believe is relevant to their site on another site they will link to it, which fundamentally is how linking should be conducted but due to link analysis, links have now become a commodity. You have probably seen sites that sell links for ranking purposes and some of these services (not all) are in control of these types of large networks and will simply add your links in exchange for cash. Put simply, if you want your site to succeed and bring new customers from search engines you need links and it?s only the competitiveness of the market sector you compete in that determines the amount of unnatural links required (and �) to be placed high on the results pages.
Summary
My personal view is link analysis is killing the internet and needs to be changed; we need another way of determining the relevance of a site for the search query made. The search engines need to tackle the problem at its source rather than focusing on the symptom. Until a new type of algorithm is created that doesn?t rely on links, links will be exploited creating link spam instead of being something that benefits the internet as a whole.
There is Still Some Hope
The fact that some of the search engines have opened channels of communication and have begun to look at tackling the massive problem of spam is good but its going to be a hard job and I believe that the solution to the problem is located a lot closer to home than they imagine. As the relevance of search results largly determine a search engines market share and spam is lowering that relevance, I think it is safe to say that an all mighty war has begun.
The fact that some of the search engines have opened channels of communication and have begun to look at tackling the massive problem of spam is good but its going to be a hard job and I believe that the solution to the problem is located a lot closer to home than they imagine. As the relevance of search results largly determine a search engines market share and spam is lowering that relevance, I think it is safe to say that an all mighty war has begun.
Welcome to 2005 and welcome to World War Spam.
Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/31u2jJBy-Vw/search-engines-unite.html
About Auto Responders Posted By : Jo Mark
A good auto responder is at the heart of almost every thriving Internet business.
Source: http://www.articlesphere.com/Article/About-Auto-Responders/108673
The Cross Roads Phenomena
By James Anderson
Well it?s been a while since my last post. Its been incredibly busy at the office in the last week now that we have come to the end of the post Christmas slow down in sales and have started to pick up new business again. If you don?t already know I work for Podium Solutions IT Consultancy in Manchester, UK and Podium Network Solutions, a complimentary site that concentrates on the Network side of things and has also just secured distribution rights with one the biggest VoIP Business telephone systems manufacturers in the world. I?m really looking forward to this year, with new clients and market sectors to work with, IP telephone systems being just one them. I?m sure this year is going to be one of the most exciting ever in the realm of search with new innovations drastically changing the very fabric of the internet it self. I will be posting and commenting on this as and when anything happens.
Well it?s been a while since my last post. Its been incredibly busy at the office in the last week now that we have come to the end of the post Christmas slow down in sales and have started to pick up new business again. If you don?t already know I work for Podium Solutions IT Consultancy in Manchester, UK and Podium Network Solutions, a complimentary site that concentrates on the Network side of things and has also just secured distribution rights with one the biggest VoIP Business telephone systems manufacturers in the world. I?m really looking forward to this year, with new clients and market sectors to work with, IP telephone systems being just one them. I?m sure this year is going to be one of the most exciting ever in the realm of search with new innovations drastically changing the very fabric of the internet it self. I will be posting and commenting on this as and when anything happens.
Already this year we have had some pretty juicy news and probably one of the biggest events of the year has already happened, yep the new MSN search engine launch. The launch of MSN?s new search engine has already caused frantic searching, tracking and some head scratching which has lead to some quite nasty calluses in the office. I have to say that so far I am very impressed with their new search engine and it has been an absolute dream optimising pages for it, its just so nice to be concentrating on content rather then exploiting links. So it?s a big thank you to MSN for bringing on-page optimisation back to the forefront of SEO. How long this will last is another question as we have already seen several tweaks to the algo so more emphasis on link analysis could on the cards, I only hope that MSN stays away from that road and the other search engines follow suit. PLease let links return to the good old days, when links were used purely to link to sites that the webmaster thought were usefull and benifited their users and not just a tool that has to be exploited in order to acheive an online presence.
For the last month I have been searching for the UK search engine market share statistics but have been unable to find any I would consider reliable, please read this as a cry for help and answer by leaving a comment on this post (PLEASE). As per usual locating the US market share is no problem what so ever but that?s not really relevant for us UK subjects. This quest comes from seeing reports suggesting Google has finally started to lose its total domination and a very worrying news report on the ITV news, reporting on the MSN search release stating that the UK market share for search was currently Google around 50% followed by Ask Jeeves at 20% with Yahoo coming in at the third spot with only 7% of market share. Where ITV are getting their figures from I don?t know but it does not sound right to me, what are your thoughts? Also in the news report they stated that the MSN search was not producing relevant results and had a lot of ground to make up when comparing it with Google for the search term ?How big is the Internet? and then went on to say although MSN?s relevance was an issue many websites had already started to advertise with them. Obviously ITV doesn?t have anyone working for them that actually understands how advertising works on the internet thinking that MSN?s adverts are independently driven like Google?s Adwords, Well if they need someone who knows the ins and outs of the web I would just like to say I?m available for hire and you can contact me by leaving your details using the comment button below. In all honesty the report sounded like it was sponsored by Google.
OK enough ranting and back to the actual theme of this blog. So what?s been happening on the SEO forums recently, well in a nutshell ?nothing?, a very big NOTHING. So here is a thread I came across today. Using Plurals Or Singular Versions Of Keywords on the Highrankings SEO forum. Just one of usual threads on whether to use plural keywords or not.
So this brings me on to the actual point of this post, is the SEO Forum Watch working and to put it simply (in nutshell), the answer is a very big NO. I started the SEO Forum Watch in the hope that I could attract some users who would actively help to build the SEO Forum Watch by making their own posts and commenting on others. Well I know that your reading this and I know the SEO Forum Watch gets a fair amount of traffic, so what am I doing wrong? What do I have to do in order to get you all posting and contributing? Or was the SEO Forum Watch just another one of my really dumb ideas like the time I thought it would be a laugh to wear my armbands on my ankles in the middle of a swimming lesson back in primary school. Or the time I tried to get into a beach festival without paying by trying to climb down the 90 foot cliff that surrounded it after drinking a crate of super strength lager only to discover my climbing skills are lacking to say the least, although I eventually landed in the festival after bouncing, pirouetting and somersaulting, discovered it is quite difficult dance at a dance festival when you?ve nearly broken both legs.
Well I think I have demonstrated some of my better ideas but is the SEO Forum Watch worth perusing in its current format. Several months after starting the SEO Forum Watch I discovered well established blog based on the very same theme of SEO Forum Watch, providing one place to keep up with the best threads from the best SEO forums, the only difference being Threadwatch.org seems to be successful rather than just a one man attempt at providing a blog that feels like a ghost town. I only heard of Threadwatch.org after a comment was made on one of my posts about a cloaking thread, saying that I should not be promoting the use cloaking to persons new to SEO. A fair and just comment if the SEO Forum Watch was specifically targeting webmasters new SEO, a little comment tennis was played where I was accused of being someone new to SEO who had no idea about cloaking and to tried and prove this by hiding the entire Threadwatch.org content with cloaking the site when I tried to visit (the things that people will do to try and win a debate lol). I?m not a confrontational person so I decided to let them have the last comment so they could revile over their little victory and in all honesty is was the first of only a couple comments made on SEO Forum Watch so I was just happy that someone had made a comment and hoped it was the start of a snowball. I guess I didn?t make any friends out of that which was a shame as Threadwatch.org is a big blog with loads of good content and has the same user base as I was trying to target. Threadwatch.org, you would have been a good friend but I guess you just couldn?t handle the competition from one of the best ghost towns the blogging community has ever seen. I came, I saw, I just couldn't conker.
For all of you who are still reading this post, please accept my apologies for my constant tangent bound rambling.
Back to the point (yes I?m going to finally spit it out), what I?m trying to say is that I do not think that continuing the SEO Forum Watch in its current format is worthy of my time and will be looking at changing the format completely. Please let me know your thoughts on this, you?re the people I?m writing for so its only fair if the SEO Forum Watch is going change and head in another direction that you should have your say on the destination.
I think I may start concentrating less on SEO forums and rather the topic of SEO in general. This would make it easier to start new posts as I would not be restricted by having to wait for a juicy new thread to be started on a forum and I would also personally enjoy posting a lot more.
Please let me know your thoughts? I?m at a crossroads, theirs a definite fork in the road and at present I can only see the road signs facing my way. Along time ago one of the signs said your entering a town called Ghost and I have still not seen the sign that says ?you?re now leaving Ghost Town?. Please if you have map or just a good sense of direction, help someone out who is feeling slightly lost.
Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/65Lv9UjDAQ8/cross-roads-phenomena.html
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Monday, August 27, 2012
What Are Autoresponder Messages, And Can You Make Money On The Net With Them? Posted By : Melody Helmbrecht
What are autoresponder messages in the first place? And what do they do? An autoresponder is a computer program that automatically transmits prewritten communication via email to your opt-in list. These messages can vary from straightforward to complex.
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What Are Autoresponder Messages, And Can You Make Money On The Net With Them? Posted By : Melody Helmbrecht
What are autoresponder messages in the first place? And what do they do? An autoresponder is a computer program that automatically transmits prewritten communication via email to your opt-in list. These messages can vary from straightforward to complex.
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Sunday, August 26, 2012
Using an Autoresponder as Your Persistent Salesperson Posted By : Jason Swanson
Most people in sales will tell you that most sales occur after the prospect has said no a number of times. Setup your autoresponder to be that persistent salesperson. There is a number of different types of buyers from the hyper-excited. They want to buy it even before opening the email through to the most sceptical and most difficult to convince buyers.
Source: http://www.articlesphere.com/Article/Using-an-Autoresponder-as-Your-Persistent-Salesperson/198396
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Saturday, August 25, 2012
How to Use Free Autoresponders Posted By : James Smi
If you've looked at the prices of autoresponders that are available online, you may have decided to search for and use a free autoresponder for your marketing needs. Using free autoresponders is acceptable in certain situations, and in the world of Internet marketing, any autoresponder is better than not using an autoresponder at all!
Source: http://www.articlesphere.com/Article/How-to-Use-Free-Autoresponders/198300
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17 Powerful Ways To Use A Professional-Grade Email AutoResponder To Build Your Business Posted By : Dr. Bryan Stoker
Email autoresponders are extremely powerful indispensable marketing tools for any business on the Internet whether that business is an online business or an offline business with an Internet presence. There is no better marketing tool currently available for consistent controlled communications to your customers, potential customers, and even employees, partners, and suppliers. This article reveals 17 powerful ways to use your autoresponder; the primary focus is for business applications, but autoresponders can also be used for non-business applications as well.
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Friday, August 24, 2012
The Ultimate Guide to Link Building
Probably one of the most popular questions asked(aside from the PR mob) is “How do I build links?” – Not only is this a very good question but without knowing the answer you will get nowhere in Google. Link building is practiced in many different ways and what you may call link building will be [...]
Source: http://www.1stsearchenginerankings.com/the-ultimate-guide-to-link-building.html
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Five Things an Autoresponder Series Can Do For Your Business Posted By : Jennifer Williamson
What's the advantage of using an autoresponder program to deliver regular messages to your customers? Here are five things an autoresponder series can do for you.
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Thursday, August 23, 2012
eCommerce Solution ready for launch
Today is a great day as we're ready to launch the ecommerce solution everyone has been busy building. Trolleytech eCommerce is a powerful solution that enables retailers to sell their goods online. You can see a site using the trolleytech ecommerce solution by clicking on the link below.
Flava Fashions Store
Flava Fashions Store
Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/0ROkm-lVD98/ecommerce-solution-ready-for-launch.html
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Autoresponders Make For Creative Marketing Posted By : Glinda McDuffie
Autoresponders are impressive, sometimes complex programs that do much more than automatically reply to your emails. When properly utilized, your autoresponder can be an invaluable marketing tool.
Source: http://www.articlesphere.com/Article/Autoresponders-Make-For-Creative-Marketing/138736
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Wednesday, August 22, 2012
Maximize Your Sales with the 2 Step Auto Responder Posted By : Reginald Curtis
Maximize your marketing and sales with some auto responder Improvements. Try some of these marketing promotional pieces, the tryed and tested 2 step mailing process. Guaranteed to boost you profits.
Source: http://www.articlesphere.com/Article/Maximize-Your-Sales-with-the-2-Step-Auto-Responder/111213
Tuesday, August 21, 2012
Domain Names & Website Hosting
Purchasing a domain name and finding good hosting is a must for anyone going online. Choosing where to purchase your domain and hosting is critical. I thought I would help by suggesting a great place to purchase cheap domain names and website hosting. The Lycos shop is very cheap and provides a great service, there is nothing worse than speaking to new clients who have requested me to conduct SEO only to find out the Company who they purchased their domain name from has registered it to themselves will not hand it over. It still amazes me how often this happens and lets face they have got you by the short and curlys, after already investing in advertising, business cards, brochures etc. most people can't afford to start their website all over again with a new domain.
Owning your domain name is very important and using a credible service that gives you full control is a must. This why I thought I would make this post and let you know where I personaly think is the best place to go to register your domain name and purchase hosting. The Company I work for can provide the same service but selling a .co.uk domain at �1.99 for 12 months is something we cannot beat. So unless you don't mind paying a couple of quid more to support a UK Domain Registry Company, visit the Lycos shop
Owning your domain name is very important and using a credible service that gives you full control is a must. This why I thought I would make this post and let you know where I personaly think is the best place to go to register your domain name and purchase hosting. The Company I work for can provide the same service but selling a .co.uk domain at �1.99 for 12 months is something we cannot beat. So unless you don't mind paying a couple of quid more to support a UK Domain Registry Company, visit the Lycos shop
Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/btPVpt14nbw/domain-names-website-hosting.html
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Monday, August 20, 2012
17 Powerful Ways To Use A Professional-Grade Email AutoResponder To Build Your Business Posted By : Dr. Bryan Stoker
Email autoresponders are extremely powerful indispensable marketing tools for any business on the Internet whether that business is an online business or an offline business with an Internet presence. There is no better marketing tool currently available for consistent controlled communications to your customers, potential customers, and even employees, partners, and suppliers. This article reveals 17 powerful ways to use your autoresponder; the primary focus is for business applications, but autoresponders can also be used for non-business applications as well.
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Sunday, August 19, 2012
Is Having An Effective Autoresponder Quite Crucial Posted By : Alan Whitehead
Primarily What Is An Email Autoresponder? An Autoresponder is truly a direct mailing list program that will actually certainly respond or follow up for an individual which has got more understanding about any specific tool, system or business. Pretty much everyone, at some point or another, has signed up with a company email list to be able to receive considerably more information about something, to receive something at no charge or to be notified of a wonderful bargain.
Source: http://www.articlesphere.com/Article/Is-Having-An-Effective-Autoresponder-Quite-Crucial/259659
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Google's algorithms
For some time now people have been increasingly talking about Google's algorithm and the fact that they may be using more than one. On the WebWorkShop SEO Forum, PhilC a site administrator has been conducting some detailed research into this phenomenon. What PhilC has been doing is querying the numerous datacenters (DC?s) used by Google to answer user?s keyword searches.
PhilC has noticed that there appears to be several groups of DC?s returning different results and inside these groups, there seems to be more than one algorithm in use. Read the full thread here. Google using more than one algorthim.
What does this mean?
PhilC has noticed that there appears to be several groups of DC?s returning different results and inside these groups, there seems to be more than one algorithm in use. Read the full thread here. Google using more than one algorthim.
What does this mean?
Well I think PhilC summed it up well in one of his posts suggesting this would be a good way for Google to introduce algo updates on a couple DC?s enabling them to test them before introducing them more widely. This would help to prevent disasters such as the infamous (for some) Florida up-date which caused Google to do some back pedaling after realizing the new algo wasn?t as good as they first thought.
Another impact it has is to keep SEO?s on their toes, something many have said Google is trying to do with more and more vigor. Whether this is just a by-product nobody could really say one way or the other. One thing for shore is by using more than one algo it will be harder to work out it out.
One thing that gets me on this one is how can Google be giving you the most relevant results each time if it uses more than algo. Shorely in order to return the most relevant results you could only have algo, the most relevant algo.
Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/LFu56v1xkQM/googles-algorithms.html
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How to write an auto responder message effectively? Posted By : Jason John
An auto responder message allows you to keep in touch with your prospects 24/7. When you receive an email while away from your business, an auto responder will respond to it with an already created message. Here are some tips to use this tool efficiently. Focus on the reader - Your message should focus on the reader and his needs (customer and his specific needs). It should talk and educate the customer, how this particular product/service will solve a problem for your customer. How your product/service can be really useful to your customer. Make them understand that with your auto responder message.
Source: http://www.articlesphere.com/Article/How-to-write-an-auto-responder-message-effectively-/262306
Saturday, August 18, 2012
Autoresponders - Your Most Important Marketing Tool Posted By : Jeremy Gislason
Autoresponders let you build and maintain an email list. Traditionally, autoresponders were known as a method of sending emails from your email program while you are away from the computer. An autoresponder allows you to collect and send emails to mailing lists. This is a very powerful way of retaining your website visitors and building a profitable relationship with them.
Source: http://www.articlesphere.com/Article/Autoresponders---Your-Most-Important-Marketing-Tool/157132
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SEO Forum Watch - 2005 - 2006
Well it?s coming to that time of the year again, where we say good bye to the old and welcome the new. Lots of us will be looking at what was achieved in 2005 and looking at what can be achieved in 2006. The New Year is always exciting in the search industry, with people rounding up the year and predicting what?s going to be hot, where things are heading etc.
Anyone who visits SEO Forum Watch regularly would of noticed it has been put on the back burner but I refuse to end the blog there and know it will come into its own come 2006. When I get time and the opportunity is right, the SEO Forum Watch will be moving to a WordPress blog and most probably be changing its focus slightly.
2005 was an interesting year for the SEO community, with the new MSN search probably being one of the biggest stories. And then towards the end of the year Google?s Jagger update hit us in three parts but rumours of Google engineers not being happy with the update is probably the bigger story there.
It looks like the Jagger update has tried to rebalance the importance of natural linking by devaluing reciprocal links and adding more emphasis to TrustRank (authority sites). However looking at Google?s results does leave one feeling like they have taken a bit of nose dive, even if the sites I?m conducting SEO on have benefited from the update!
As I said above the new MSN search in my opinion is the biggest story of 2005. MSN was previously using Yahoo as their search provider and is still using Yahoo Search Marketing (formerly Overture) to provide their sponsored results. MSN will be launching their own pay per click advertising service in 2006, replacing Yahoo?s and giving them an all important foothold on the SEM market. No doubt an advertising network will quickly follow for web publishers to be paid for displaying their ads (think Google adsense but with a MSN logo).
Well this has been my first round up post but no doubt I will post at least one more (time permitting). If you do for some reason forget not to come back, have a great Christmas and all the best for the New Year. Have a drink for me and raise your glass to getting even more traffic in 2006.
James Anderson
Anyone who visits SEO Forum Watch regularly would of noticed it has been put on the back burner but I refuse to end the blog there and know it will come into its own come 2006. When I get time and the opportunity is right, the SEO Forum Watch will be moving to a WordPress blog and most probably be changing its focus slightly.
2005 was an interesting year for the SEO community, with the new MSN search probably being one of the biggest stories. And then towards the end of the year Google?s Jagger update hit us in three parts but rumours of Google engineers not being happy with the update is probably the bigger story there.
It looks like the Jagger update has tried to rebalance the importance of natural linking by devaluing reciprocal links and adding more emphasis to TrustRank (authority sites). However looking at Google?s results does leave one feeling like they have taken a bit of nose dive, even if the sites I?m conducting SEO on have benefited from the update!
As I said above the new MSN search in my opinion is the biggest story of 2005. MSN was previously using Yahoo as their search provider and is still using Yahoo Search Marketing (formerly Overture) to provide their sponsored results. MSN will be launching their own pay per click advertising service in 2006, replacing Yahoo?s and giving them an all important foothold on the SEM market. No doubt an advertising network will quickly follow for web publishers to be paid for displaying their ads (think Google adsense but with a MSN logo).
Well this has been my first round up post but no doubt I will post at least one more (time permitting). If you do for some reason forget not to come back, have a great Christmas and all the best for the New Year. Have a drink for me and raise your glass to getting even more traffic in 2006.
James Anderson
Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/750H4zHHloU/seo-forum-watch-2005-2006.html
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Phantom Traffic and the Overture Keyword Assistant Tool
SEM campaigns involve detailed keyword research that?s critical to the overall success of the marketing campaign. Many companies use the Overture Keyword Assistant Tool to conduct this research. But would they base a marketing campaign on this data if the accuracy and reliability was uncertain. The following article questions the accuracy of Overtures data by documenting an SEO experiment that had some very interesting results.
Websites that are dependent on search engine traffic rely heavily on detailed keyword research to reach their target audience. Whether the resulting information is used for PPC, SEO or featured ads is beside the point. Simply put, if you want to exploit search traffic, you need accurate data on the number of searches carried out for each particular keyword.
Some companies will sub contract the keyword research to a specialist company and others will tackle it in-house. Regardless of who performs the research, a large number of people will primarily use the information provided by the Overture Keyword Assistant as the foundation of the project. I?ve been of the view for some time that the data Overture provides is often inflated, especially primary keywords. Recently I have been conducting tests to ascertain the accuracy of Overtures data in an effort to prove my suspicions and to see how big the problem is. The results so far are way beyond what I expected.
The SEO Research
Approximately one year ago I set up a new website focused on VoIP phone systems. The website was built to rank highly on Yahoo for the search phrase ?Phone System? and a number of other keyword phrases. According to Overture the phrase ?phone system? has 350,066 searches performed each month in the UK alone. The website is currently on the first page of results in Yahoo.com and in the top three positions for Yahoo?s UK only search.
With the keyword tool reporting this amount of searches and the websites position, you would expect the site to be receiving a large volume of traffic. But to put it simply, it does not. For example, over the last two months the site has only received three visits from people searching for ?phone system?.
This test is not concrete because the majority of searches for phone system could be performed on another engine that Overture pulls its results from like MSN. But you would have to agree that it?s not very likely. Especially when you consider the site ranks in the top three positions for the search phrase ?phone system? on MSN.
Overture?s keyword tool pulls its results from a number of sources, Yahoo and MSN being the largest in terms of traffic. The site has a large number of top three listings on apparently high traffic yielding phrases e.g. IP Phone, Business Phone System, Office Phone System etc. yet only receives a very small number of visitors.
Phantom Traffic
So what?s causing the highly inflated number of impressions the tool returns? I can?t say for sure but can certainly name a few things that could be significantly contributing to the effect. I?m also going to try and coin a phrase here and call the phenomena ?Phantom Traffic?, which simply means non-genuine traffic or searches conducted for other reasons than an actual genuine interest of finding a site relating to a keywords particular theme. I strongly believe both of the examples below are affecting Overtures data and are contributors of phantom traffic.
1. Manual SEO Position checking
People manually checking the search results to ascertain a websites position. Search phrases that are perceived to be high traffic yielding in theory will have more people conducting optimisation and therefore more people manually checking their positions. More people manually checking their positions causes the number of impressions to be inflated (phantom traffic). This is self perpetuating; the more people checking results inflate the number of impressions, causing even more people to target the phrase and manually check their positions etc. etc. etc.
I?m certain this is impacting the Overture Keyword Suggestion tool significantly enough to cause many sites to chase phantom traffic. I also believe this to be the biggest contributing source of phantom traffic. Many webmasters manually check their rankings every day and some even more.
Auto Generated Pages Compiled from SERP?s (Search Engine Results Pages)
Spam sites gathering keyword rich content from the SERP?s. These sites will automatically query search engines for their most sort after keywords (probably researched via the Overture keyword suggestion tool). The sites automatically copy the results pages of the search engines which are highly keyword focused. Quite often these sites will auto generate tens of thousands of pages, all focused on a select number of keyword variations. These keyword rich pages are normally buried quite deep in the site because they have no value to human visitors. Each page will be linked using rich anchor text and then pass the relevance back to one of the main pages via an anchor text link.
The idea behind this SEO trick is simply to produce large amounts of optimised content that?s linked together in a favourable fashion. Some of the programming that goes into these kinds of practices can be very clever, while others are very basic indeed. The problem is virtually every page being generated or regenerated for that matter is influencing Overtures data, unless the programmer is using an API key (which is unlikely).
Conclusion
This is very worrying to me as there must be a large number of people who base their entire keyword research campaigns on the data from Overture. This may cause their entire marketing campaign to focus on nothing more than Phantom Traffic. So what can one do to avoid targeting phrases that mainly consist of phantom traffic?
Well first of all it?s wise to use a combination of data sources. Wordtracker provides similar data to Overture but it?s gathered from different sources. Comparing the two data sources can sometimes highlight phantom traffic. If you notice keywords with an extremely high number of impressions, just ask yourself if it?s believable. Common sense can go a long way in this game.
Personally I?ve always advised clients to target sub-primary keyword phrases first and once rankings are achieved to focus on the next sub-primary phrase. If you intelligently select sub-primary keyword phrases that include the primary keywords, you are optimising the primary keyword at the same time.
Example
A good example of this is the sub primary keyword phrases, ?web design Manchester?. The company I work for is currently listed on the first page of the major search engines for this phrase. The primary phrase is ?web design? and is also being optimised at the same time because the words are contained in ?web design Manchester? (we?re currently holding position 11 on Yahoo UK for search phrase ?web design?). The search phrase ?web design Manchester? is also one of our best performing keywords because it is so targeted. Anyone searching on that term is specifically interested in web design in the Manchester area.
Optimising in this fashion has several benefits. First of all sub-primary phrases should be less effected by Phantom Traffic and the number of impressions you see should be similar to the number of genuine searches carried out. Sub-primary phrases tend to also be less competitive with fewer people specifically optimising for them (however, this is not always the case). So reaching a traffic generating position is easier and faster resulting in faster ROI.
Once enough sub-primary phrases are optimised to rank well for primary keywords. The campaign will already be bringing in targeted traffic and therefore cause much less pain and wasted effort if the primary keyword is heavily affected by Phantom Traffic.
The other advantage is much of the time sub-primary phrases are more targeted and the traffic they bring tend to convert much better. I have personally seen this time and time again. Sites that have little traffic but enjoy a conversion ratio of 1/3 because the traffic they do receive is extremely targeted sub-primary keyword phrases. These websites often out perform sites receiving ten times the amount of traffic from primary keywords. It?s all down to specifics though and what works for some may not work for you. As mentioned before, common sense goes a very long way in this game. Just don?t get caught up chasing phantom traffic.
Websites that are dependent on search engine traffic rely heavily on detailed keyword research to reach their target audience. Whether the resulting information is used for PPC, SEO or featured ads is beside the point. Simply put, if you want to exploit search traffic, you need accurate data on the number of searches carried out for each particular keyword.
Some companies will sub contract the keyword research to a specialist company and others will tackle it in-house. Regardless of who performs the research, a large number of people will primarily use the information provided by the Overture Keyword Assistant as the foundation of the project. I?ve been of the view for some time that the data Overture provides is often inflated, especially primary keywords. Recently I have been conducting tests to ascertain the accuracy of Overtures data in an effort to prove my suspicions and to see how big the problem is. The results so far are way beyond what I expected.
The SEO Research
Approximately one year ago I set up a new website focused on VoIP phone systems. The website was built to rank highly on Yahoo for the search phrase ?Phone System? and a number of other keyword phrases. According to Overture the phrase ?phone system? has 350,066 searches performed each month in the UK alone. The website is currently on the first page of results in Yahoo.com and in the top three positions for Yahoo?s UK only search.
With the keyword tool reporting this amount of searches and the websites position, you would expect the site to be receiving a large volume of traffic. But to put it simply, it does not. For example, over the last two months the site has only received three visits from people searching for ?phone system?.
This test is not concrete because the majority of searches for phone system could be performed on another engine that Overture pulls its results from like MSN. But you would have to agree that it?s not very likely. Especially when you consider the site ranks in the top three positions for the search phrase ?phone system? on MSN.
Overture?s keyword tool pulls its results from a number of sources, Yahoo and MSN being the largest in terms of traffic. The site has a large number of top three listings on apparently high traffic yielding phrases e.g. IP Phone, Business Phone System, Office Phone System etc. yet only receives a very small number of visitors.
Phantom Traffic
So what?s causing the highly inflated number of impressions the tool returns? I can?t say for sure but can certainly name a few things that could be significantly contributing to the effect. I?m also going to try and coin a phrase here and call the phenomena ?Phantom Traffic?, which simply means non-genuine traffic or searches conducted for other reasons than an actual genuine interest of finding a site relating to a keywords particular theme. I strongly believe both of the examples below are affecting Overtures data and are contributors of phantom traffic.
1. Manual SEO Position checking
People manually checking the search results to ascertain a websites position. Search phrases that are perceived to be high traffic yielding in theory will have more people conducting optimisation and therefore more people manually checking their positions. More people manually checking their positions causes the number of impressions to be inflated (phantom traffic). This is self perpetuating; the more people checking results inflate the number of impressions, causing even more people to target the phrase and manually check their positions etc. etc. etc.
I?m certain this is impacting the Overture Keyword Suggestion tool significantly enough to cause many sites to chase phantom traffic. I also believe this to be the biggest contributing source of phantom traffic. Many webmasters manually check their rankings every day and some even more.
Auto Generated Pages Compiled from SERP?s (Search Engine Results Pages)
Spam sites gathering keyword rich content from the SERP?s. These sites will automatically query search engines for their most sort after keywords (probably researched via the Overture keyword suggestion tool). The sites automatically copy the results pages of the search engines which are highly keyword focused. Quite often these sites will auto generate tens of thousands of pages, all focused on a select number of keyword variations. These keyword rich pages are normally buried quite deep in the site because they have no value to human visitors. Each page will be linked using rich anchor text and then pass the relevance back to one of the main pages via an anchor text link.
The idea behind this SEO trick is simply to produce large amounts of optimised content that?s linked together in a favourable fashion. Some of the programming that goes into these kinds of practices can be very clever, while others are very basic indeed. The problem is virtually every page being generated or regenerated for that matter is influencing Overtures data, unless the programmer is using an API key (which is unlikely).
Conclusion
This is very worrying to me as there must be a large number of people who base their entire keyword research campaigns on the data from Overture. This may cause their entire marketing campaign to focus on nothing more than Phantom Traffic. So what can one do to avoid targeting phrases that mainly consist of phantom traffic?
Well first of all it?s wise to use a combination of data sources. Wordtracker provides similar data to Overture but it?s gathered from different sources. Comparing the two data sources can sometimes highlight phantom traffic. If you notice keywords with an extremely high number of impressions, just ask yourself if it?s believable. Common sense can go a long way in this game.
Personally I?ve always advised clients to target sub-primary keyword phrases first and once rankings are achieved to focus on the next sub-primary phrase. If you intelligently select sub-primary keyword phrases that include the primary keywords, you are optimising the primary keyword at the same time.
Example
A good example of this is the sub primary keyword phrases, ?web design Manchester?. The company I work for is currently listed on the first page of the major search engines for this phrase. The primary phrase is ?web design? and is also being optimised at the same time because the words are contained in ?web design Manchester? (we?re currently holding position 11 on Yahoo UK for search phrase ?web design?). The search phrase ?web design Manchester? is also one of our best performing keywords because it is so targeted. Anyone searching on that term is specifically interested in web design in the Manchester area.
Optimising in this fashion has several benefits. First of all sub-primary phrases should be less effected by Phantom Traffic and the number of impressions you see should be similar to the number of genuine searches carried out. Sub-primary phrases tend to also be less competitive with fewer people specifically optimising for them (however, this is not always the case). So reaching a traffic generating position is easier and faster resulting in faster ROI.
Once enough sub-primary phrases are optimised to rank well for primary keywords. The campaign will already be bringing in targeted traffic and therefore cause much less pain and wasted effort if the primary keyword is heavily affected by Phantom Traffic.
The other advantage is much of the time sub-primary phrases are more targeted and the traffic they bring tend to convert much better. I have personally seen this time and time again. Sites that have little traffic but enjoy a conversion ratio of 1/3 because the traffic they do receive is extremely targeted sub-primary keyword phrases. These websites often out perform sites receiving ten times the amount of traffic from primary keywords. It?s all down to specifics though and what works for some may not work for you. As mentioned before, common sense goes a very long way in this game. Just don?t get caught up chasing phantom traffic.
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