Source: http://allaboutadsense.blogspot.com/2008/01/around-search-engines-jan-02.php
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Wednesday, October 17, 2012
The Cross Roads Phenomena
By James Anderson
Well it?s been a while since my last post. Its been incredibly busy at the office in the last week now that we have come to the end of the post Christmas slow down in sales and have started to pick up new business again. If you don?t already know I work for Podium Solutions IT Consultancy in Manchester, UK and Podium Network Solutions, a complimentary site that concentrates on the Network side of things and has also just secured distribution rights with one the biggest VoIP Business telephone systems manufacturers in the world. I?m really looking forward to this year, with new clients and market sectors to work with, IP telephone systems being just one them. I?m sure this year is going to be one of the most exciting ever in the realm of search with new innovations drastically changing the very fabric of the internet it self. I will be posting and commenting on this as and when anything happens.
Well it?s been a while since my last post. Its been incredibly busy at the office in the last week now that we have come to the end of the post Christmas slow down in sales and have started to pick up new business again. If you don?t already know I work for Podium Solutions IT Consultancy in Manchester, UK and Podium Network Solutions, a complimentary site that concentrates on the Network side of things and has also just secured distribution rights with one the biggest VoIP Business telephone systems manufacturers in the world. I?m really looking forward to this year, with new clients and market sectors to work with, IP telephone systems being just one them. I?m sure this year is going to be one of the most exciting ever in the realm of search with new innovations drastically changing the very fabric of the internet it self. I will be posting and commenting on this as and when anything happens.
Already this year we have had some pretty juicy news and probably one of the biggest events of the year has already happened, yep the new MSN search engine launch. The launch of MSN?s new search engine has already caused frantic searching, tracking and some head scratching which has lead to some quite nasty calluses in the office. I have to say that so far I am very impressed with their new search engine and it has been an absolute dream optimising pages for it, its just so nice to be concentrating on content rather then exploiting links. So it?s a big thank you to MSN for bringing on-page optimisation back to the forefront of SEO. How long this will last is another question as we have already seen several tweaks to the algo so more emphasis on link analysis could on the cards, I only hope that MSN stays away from that road and the other search engines follow suit. PLease let links return to the good old days, when links were used purely to link to sites that the webmaster thought were usefull and benifited their users and not just a tool that has to be exploited in order to acheive an online presence.
For the last month I have been searching for the UK search engine market share statistics but have been unable to find any I would consider reliable, please read this as a cry for help and answer by leaving a comment on this post (PLEASE). As per usual locating the US market share is no problem what so ever but that?s not really relevant for us UK subjects. This quest comes from seeing reports suggesting Google has finally started to lose its total domination and a very worrying news report on the ITV news, reporting on the MSN search release stating that the UK market share for search was currently Google around 50% followed by Ask Jeeves at 20% with Yahoo coming in at the third spot with only 7% of market share. Where ITV are getting their figures from I don?t know but it does not sound right to me, what are your thoughts? Also in the news report they stated that the MSN search was not producing relevant results and had a lot of ground to make up when comparing it with Google for the search term ?How big is the Internet? and then went on to say although MSN?s relevance was an issue many websites had already started to advertise with them. Obviously ITV doesn?t have anyone working for them that actually understands how advertising works on the internet thinking that MSN?s adverts are independently driven like Google?s Adwords, Well if they need someone who knows the ins and outs of the web I would just like to say I?m available for hire and you can contact me by leaving your details using the comment button below. In all honesty the report sounded like it was sponsored by Google.
OK enough ranting and back to the actual theme of this blog. So what?s been happening on the SEO forums recently, well in a nutshell ?nothing?, a very big NOTHING. So here is a thread I came across today. Using Plurals Or Singular Versions Of Keywords on the Highrankings SEO forum. Just one of usual threads on whether to use plural keywords or not.
So this brings me on to the actual point of this post, is the SEO Forum Watch working and to put it simply (in nutshell), the answer is a very big NO. I started the SEO Forum Watch in the hope that I could attract some users who would actively help to build the SEO Forum Watch by making their own posts and commenting on others. Well I know that your reading this and I know the SEO Forum Watch gets a fair amount of traffic, so what am I doing wrong? What do I have to do in order to get you all posting and contributing? Or was the SEO Forum Watch just another one of my really dumb ideas like the time I thought it would be a laugh to wear my armbands on my ankles in the middle of a swimming lesson back in primary school. Or the time I tried to get into a beach festival without paying by trying to climb down the 90 foot cliff that surrounded it after drinking a crate of super strength lager only to discover my climbing skills are lacking to say the least, although I eventually landed in the festival after bouncing, pirouetting and somersaulting, discovered it is quite difficult dance at a dance festival when you?ve nearly broken both legs.
Well I think I have demonstrated some of my better ideas but is the SEO Forum Watch worth perusing in its current format. Several months after starting the SEO Forum Watch I discovered well established blog based on the very same theme of SEO Forum Watch, providing one place to keep up with the best threads from the best SEO forums, the only difference being Threadwatch.org seems to be successful rather than just a one man attempt at providing a blog that feels like a ghost town. I only heard of Threadwatch.org after a comment was made on one of my posts about a cloaking thread, saying that I should not be promoting the use cloaking to persons new to SEO. A fair and just comment if the SEO Forum Watch was specifically targeting webmasters new SEO, a little comment tennis was played where I was accused of being someone new to SEO who had no idea about cloaking and to tried and prove this by hiding the entire Threadwatch.org content with cloaking the site when I tried to visit (the things that people will do to try and win a debate lol). I?m not a confrontational person so I decided to let them have the last comment so they could revile over their little victory and in all honesty is was the first of only a couple comments made on SEO Forum Watch so I was just happy that someone had made a comment and hoped it was the start of a snowball. I guess I didn?t make any friends out of that which was a shame as Threadwatch.org is a big blog with loads of good content and has the same user base as I was trying to target. Threadwatch.org, you would have been a good friend but I guess you just couldn?t handle the competition from one of the best ghost towns the blogging community has ever seen. I came, I saw, I just couldn't conker.
For all of you who are still reading this post, please accept my apologies for my constant tangent bound rambling.
Back to the point (yes I?m going to finally spit it out), what I?m trying to say is that I do not think that continuing the SEO Forum Watch in its current format is worthy of my time and will be looking at changing the format completely. Please let me know your thoughts on this, you?re the people I?m writing for so its only fair if the SEO Forum Watch is going change and head in another direction that you should have your say on the destination.
I think I may start concentrating less on SEO forums and rather the topic of SEO in general. This would make it easier to start new posts as I would not be restricted by having to wait for a juicy new thread to be started on a forum and I would also personally enjoy posting a lot more.
Please let me know your thoughts? I?m at a crossroads, theirs a definite fork in the road and at present I can only see the road signs facing my way. Along time ago one of the signs said your entering a town called Ghost and I have still not seen the sign that says ?you?re now leaving Ghost Town?. Please if you have map or just a good sense of direction, help someone out who is feeling slightly lost.
Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/65Lv9UjDAQ8/cross-roads-phenomena.html
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Tuesday, October 16, 2012
Autoresponders Make For Creative Marketing Posted By : Glinda McDuffie
Autoresponders are impressive, sometimes complex programs that do much more than automatically reply to your emails. When properly utilized, your autoresponder can be an invaluable marketing tool.
Source: http://www.articlesphere.com/Article/Autoresponders-Make-For-Creative-Marketing/138736
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Search engines unite
It's World War Spam
Come across this on PC Pro News this morning, Search engines unite to fight spam, Google, Yahoo & MSN have joined forces to "attempt" to fight spam.
The type of spam we are talking about is the type you find on most forums, blogs and guestbooks. The search engines as well as a few big blogger sites such as Blogger.com are showing a united front (there is always a first time) and will now recognise the following code in the HTML of a link.
The type of spam we are talking about is the type you find on most forums, blogs and guestbooks. The search engines as well as a few big blogger sites such as Blogger.com are showing a united front (there is always a first time) and will now recognise the following code in the HTML of a link.
< href="http://www.spam.co.uk" rel="nofollow"> My Great Website < /a>
Note the rel="nofollow", this will instruct the search bots to ignore the link without ignoring the rest of the links/content on the page (unlike the META tag nofollow). Meaning no PR will be passed and the anchor text will not be parsed creating a link of no value to the person spamming.
This has got to be good news for any forum/blog owners out there that have a spam problem and may help to stop the pesky spammers. This is all well and good but you have got to ask if this alone will prevent what seems to be the unpreventable. How will any would be spammer know that many of the links they are generating are of no value and lets face it "most" spammers are using spam techniques because of their ignorance/arrogance to the web community and a small number of the remainder are quite simply some of the most savvy webmasters online who don't mind breaking a few eggs!
If the last statement is true which I believe it is, most spammers won't even no that such tactics are being used while the less ignorant others will simply look at the source code to determine if the target site is worth spamming and if not move on to the next. The real clever spammers will not be affected, it?s the old catch up game that the search engines are playing and unfortunately the seasoned spammers are not one or two but several steps ahead the game. With spammers creating large networks of sites that are built purely to be used for harvesting large quantities of links that point to the spammer?s main site.
The World War Spam Front Line
Surely this is where the front line of the World War Spam should be focused, fighting the spammers who are clogging up the search engines main arteries with spam blood cells which block the good types of blood cells trying to reach their rightful destination. You see for nearly every genuine website you visit there is several spam sites with the sole intention of making a certain site more visible by pointing tons of relevant links at it. The worst part is that it?s not difficult to create your own network of spam sites for link harvesting and the only personal cost involved is your time. With more and more networks being created everyday and the complex cross linking structures some of the stealthier ones use, its hard to see how the problem can be combated affectively without the chance of harming genuine sites.
Stealth Networks
I wrote an article some time ago about creating website networks for link harvesting and tactics people are using to protect the network from being discovered and penalised by search engines. The basic element being used is to include not only links to the network in a strategic fashion to eliminate the chances of the entire network being discovered but to include links to other sites outside of the network that are considered to be quality sites and other relevant sites. So as these types of networks get harder to discover, how are the search engines going to eliminate them.
It?s Linking All Gone Wrong
When Google introduced link analysis for first time it worked and the theory was sound, basing their algorithm on a type of voting system where each web page has a vote and the strength of the vote is determined by the number and strength of votes cast to that page. The system worked and a highly relevant search engine was the result but unfortunately as people worked out how the system worked they also discovered it was easy to influence. As Google became the number one provider of search results holding the largest share of internet traffic, webmasters needed to rank well on Google or lie at the bottom of the SERP?s with little to no traffic. In affect, Google became a victim of its own success, creating the most relevant search engine to date but one that was probably easier to influence it results than the rest. The situation we are in now was simply inevitable.
The idea would have been great and worked well to this day if wasn?t for the fact that people will always try to out wit search engines to their own advantage. The whole ethos of link analysis was based on the concept that if a webmaster reads something they like or believe is relevant to their site on another site they will link to it, which fundamentally is how linking should be conducted but due to link analysis, links have now become a commodity. You have probably seen sites that sell links for ranking purposes and some of these services (not all) are in control of these types of large networks and will simply add your links in exchange for cash. Put simply, if you want your site to succeed and bring new customers from search engines you need links and it?s only the competitiveness of the market sector you compete in that determines the amount of unnatural links required (and �) to be placed high on the results pages.
Summary
My personal view is link analysis is killing the internet and needs to be changed; we need another way of determining the relevance of a site for the search query made. The search engines need to tackle the problem at its source rather than focusing on the symptom. Until a new type of algorithm is created that doesn?t rely on links, links will be exploited creating link spam instead of being something that benefits the internet as a whole.
There is Still Some Hope
The fact that some of the search engines have opened channels of communication and have begun to look at tackling the massive problem of spam is good but its going to be a hard job and I believe that the solution to the problem is located a lot closer to home than they imagine. As the relevance of search results largly determine a search engines market share and spam is lowering that relevance, I think it is safe to say that an all mighty war has begun.
The fact that some of the search engines have opened channels of communication and have begun to look at tackling the massive problem of spam is good but its going to be a hard job and I believe that the solution to the problem is located a lot closer to home than they imagine. As the relevance of search results largly determine a search engines market share and spam is lowering that relevance, I think it is safe to say that an all mighty war has begun.
Welcome to 2005 and welcome to World War Spam.
Source: http://feedproxy.google.com/~r/blogspot/vfQF/~3/31u2jJBy-Vw/search-engines-unite.html
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