Most people in sales will tell you that most sales occur after the prospect has said no a number of times. Setup your autoresponder to be that persistent salesperson. There is a number of different types of buyers from the hyper-excited. They want to buy it even before opening the email through to the most sceptical and most difficult to convince buyers.
Source: http://www.articlesphere.com/Article/Using-an-Autoresponder-as-Your-Persistent-Salesperson/198396
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