Many people wonder exactly what an auto-responder is. They have a vague idea that it has something to do with email. That's typically as far as it goes. Let's define what an auto-responder actually is and what it actually does. Auto-responders allow you to follow up in an automated fashion with prospective buyers that visited your website.
Source: http://www.articlesphere.com/Article/Wealthy-Marketers-Live-for-the-Auto-Responder/108468
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